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What Brands Can Learn About Social-Media Authenticity From Kobe Bryant
Ideas for how you can share your brand personality and connect with followers on sites like Facebook and Twitter.
April 15, 2013
How Jay-Z Went From Music Mogul to Sports Agent
Brian Patrick Eha
A timeline of the life and career of Shawn 'Jay-Z' Carter, who transformed himself into a $450-million brand.
April 4, 2013
3 Ways to Spark Celebrity Buzz Around Your Product
Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
March 29, 2013
'Entourage' Star Adrian Grenier Starts Music Incubator (Video)
While the young actor has already co-founded or invested in several startups, this time Grenier is changing his tune. Brian Solis spoke with him about his new venture.
March 21, 2013
The $2.5M Diamond Gown and Other Randi Rahm Dresses For Celebrities
A look at the A-list stars who have chosen the custom couture designer for their red-carpet moments -- from Beyonce to Fergie.
March 8, 2013
Designer to the Stars Randi Rahm on Finding Success in the Fashion World
New York-based fashion entrepreneur on success tips for creatives, her biggest mistake and why she'll always help young designers.
March 8, 2013
The Oscars: How to Get Your Swag Inside the Celebrity Bag
If you've ever dreamed of having your product slipped into the swag bags of celebrities at the Academy Awards, we examine how it works and what it takes to showcase your brand.
February 22, 2013
Branding Lessons from the Oscars
What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.
February 21, 2013
How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand
Ben Flajnik, star of ABC's hit show 'The Bachelor,' describes the rigors and advantages of starting up in the spotlight.
February 7, 2013
5 Ways to Land Celebrity Clients
Jason Abrams, realtor to celebrity athletes and star of the new HGTV show 'Scoring the Deal,' shares five tips for how to get (and keep) famous clients.
January 11, 2013
How Creative Thinking Can Nab a Coveted Celeb Endorsement
Targeted marketing and persistence make for a powerful combo on the endorsement front.
December 21, 2012
How Reading Rainbow's LeVar Burton Is Bringing Storytelling into the Digital Age
The actor discusses his transition into entrepreneurship and offers some key tips for young treps.
November 26, 2012
How PowerVoice Is Cashing In on Paid Tweets
PowerVoice enables social media personalities to promote brands for bucks.
May 31, 2012
How One Celeb-centric Startup is Cashing in on the Guided Travel Sector
A look at zozi's online platform that creates short adventure trips not available elsewhere.
May 22, 2012
BeachMint Carves a Retail Niche with Celebrity Appeal
How Myspace veteran Josh Berman and serial entrepreneur Diego Berdakin are using personal recommendations for exclusive merchandise by celebrity design partners.
May 22, 2012
How a Cafe Chain Rebranded With a Pro Surfer
A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
March 20, 2012
Startup Aims to Make Social Media Easier for Superstars
WhoSay, an insider's social-media management tool, attracts millions in financing, even without a revenue model.
February 16, 2012
Snooki, 'Housewives' and the Reality of Celebrity Businesses
How 15 minutes of fame can lead to as many problems as opportunities.
January 27, 2012
Three Affordable Ways to Get Celebrities to Promote Your Brand
Hiring a celebrity spokesperson doesn't have to break the bank. Here are three, low-cost ways to involve celebrities in your business.
January 23, 2012
CharityBuzz's Big Idea: Altruistic Online Auctions
An upscale auction site offers ultimate access to big-name talent -- and charities reap the rewards
January 6, 2012
That's Showbiz: What Entertainers Can Teach Entrepreneurs
Ten business lessons from top musicians, actors, comedians and other high-profile celebrities.
December 2, 2011
Starting a Business to Fund Your Startup Idea
With their dream venture as motivation, Nate Casey and his partners opened a web-consulting firm to raise capital.
November 28, 2011
Self-Financing Your Startup
How to Leverage Celebrities and Social Media to Build Buzz
For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
October 25, 2011
How Social Media and a Sprinkle of Stardust Led to One Franchisee's Success
A Fetch! Pet Care franchisee in the Los Angeles area credits celeb clientele and word of mouth for its growth.
October 17, 2011
A Lesson in Social Media from Snoop Dogg
Building a brand using social media isn't just for celebrities. Here's how entrepreneurs can do it too.
October 11, 2011
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