Celebrities
BY Scott Levy
Ideas for how you can share your brand personality and connect with followers on sites like Facebook and Twitter.
How Jay-Z Went From Music Mogul to Sports Agent
BY Brian Patrick Eha
A timeline of the life and career of Shawn 'Jay-Z' Carter, who transformed himself into a $450-million brand.
3 Ways to Spark Celebrity Buzz Around Your Product
BY Gina Roberts-Grey
Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
Play Video 'Entourage' Star Adrian Grenier Starts Music Incubator (Video)
BY Brian Solis
While the young actor has already co-founded or invested in several startups, this time Grenier is changing his tune. Brian Solis spoke with him about his new venture.
The $2.5M Diamond Gown and Other Randi Rahm Dresses For Celebrities
BY Teri Evans
A look at the A-list stars who have chosen the custom couture designer for their red-carpet moments -- from Beyonce to Fergie.
Designer to the Stars Randi Rahm on Finding Success in the Fashion World
BY Teri Evans
New York-based fashion entrepreneur on success tips for creatives, her biggest mistake and why she'll always help young designers.
The Oscars: How to Get Your Swag Inside the Celebrity Bag
BY Gina Roberts-Grey
If you've ever dreamed of having your product slipped into the swag bags of celebrities at the Academy Awards, we examine how it works and what it takes to showcase your brand.
Branding Lessons from the Oscars
BY Karen Leland
What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.
How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand
BY Matt Villano
Ben Flajnik, star of ABC's hit show 'The Bachelor,' describes the rigors and advantages of starting up in the spotlight.
5 Ways to Land Celebrity Clients
BY Stephanie Vozza
Jason Abrams, realtor to celebrity athletes and star of the new HGTV show 'Scoring the Deal,' shares five tips for how to get (and keep) famous clients.
How Creative Thinking Can Nab a Coveted Celeb Endorsement
BY Lambeth Hochwald
Targeted marketing and persistence make for a powerful combo on the endorsement front.
How Reading Rainbow's LeVar Burton Is Bringing Storytelling into the Digital Age
BY Shira Lazar
The actor discusses his transition into entrepreneurship and offers some key tips for young treps.
How PowerVoice Is Cashing In on Paid Tweets
BY Gwen Moran
PowerVoice enables social media personalities to promote brands for bucks.
How One Celeb-centric Startup is Cashing in on the Guided Travel Sector
BY Kara Ohngren
A look at zozi's online platform that creates short adventure trips not available elsewhere.
BeachMint Carves a Retail Niche with Celebrity Appeal
BY Katherine Duncan
How Myspace veteran Josh Berman and serial entrepreneur Diego Berdakin are using personal recommendations for exclusive merchandise by celebrity design partners.
How a Cafe Chain Rebranded With a Pro Surfer
BY Jennifer Wang
A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
Startup Aims to Make Social Media Easier for Superstars
BY Gwen Moran
WhoSay, an insider's social-media management tool, attracts millions in financing, even without a revenue model.
Snooki, 'Housewives' and the Reality of Celebrity Businesses
BY Diana Ransom
How 15 minutes of fame can lead to as many problems as opportunities.
Three Affordable Ways to Get Celebrities to Promote Your Brand
BY Carol Tice
Hiring a celebrity spokesperson doesn't have to break the bank. Here are three, low-cost ways to involve celebrities in your business.
CharityBuzz's Big Idea: Altruistic Online Auctions
BY Gwen Moran
An upscale auction site offers ultimate access to big-name talent -- and charities reap the rewards
That's Showbiz: What Entertainers Can Teach Entrepreneurs
BY Kara Ohngren
Ten business lessons from top musicians, actors, comedians and other high-profile celebrities.
Starting a Business to Fund Your Startup Idea
BY Michelle Goodman
With their dream venture as motivation, Nate Casey and his partners opened a web-consulting firm to raise capital.
How to Leverage Celebrities and Social Media to Build Buzz
BY Shira Lazar
For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
How Social Media and a Sprinkle of Stardust Led to One Franchisee's Success
BY David Port
A Fetch! Pet Care franchisee in the Los Angeles area credits celeb clientele and word of mouth for its growth.



