Color

News and Articles About Color

How the Color of Your Office Impacts Productivity (Infographic)
Productivity

How the Color of Your Office Impacts Productivity (Infographic)

From the cubicle to the meeting room and beyond, here's how employers can harness the power of color to increase employee output and spark creativity.
Kim Lachance Shandrow
10 Questions to Ask When Designing Your Company's Logo
Logos

10 Questions to Ask When Designing Your Company's Logo

Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.
Kim Lachance Shandrow
How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)
Infographics

How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)

Retailers are tricky. When they play to our senses, they smell money.
Kim Lachance Shandrow
5 Questions to Ask About Color in Your Marketing Messages
Color

5 Questions to Ask About Color in Your Marketing Messages

Color choices can make a huge difference in marketing materials. Here are some considerations to keep in mind.
Kara Alaimo
Will a Specific Color Change the Behavior of Your Website Visitors?
Color

Will a Specific Color Change the Behavior of Your Website Visitors?

More specifically, will a call-to-action button that is red boost conversions?
Liraz Margalit
Bitter or Sweet? This One Thing Can Determine the Taste of Your Coffee.
Coffee

Bitter or Sweet? This One Thing Can Determine the Taste of Your Coffee.

A new study reveals that this factor can play a major role in how your morning brew tastes.
Kate Taylor
7 Deadly Web Design Sins You Might Be Making
Web Design

7 Deadly Web Design Sins You Might Be Making

It's a tricky subject.
Capture, Engage and Convert Customers With Visual Branding
Marketing

Capture, Engage and Convert Customers With Visual Branding

To make the greatest impact and differentiate your company from the vast sea of online content, add effective visual elements with these four tips.
Peter Gasca
11 Reasons Why Your Website Doesn't Sell
Website Traffic

11 Reasons Why Your Website Doesn't Sell

Strip your pages of all the hurdles and turnoffs that drive customers away. Fill it instead with engaging, customer-friendly features.
Firas Kittaneh
How Brand Personality Shapes Customer Experience and Decides the Bottom Line
Behind the Brand

How Brand Personality Shapes Customer Experience and Decides the Bottom Line

Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
Pratik Dholakiya
7 Steps to a New Image for Your Small Business Without Spending Much
Image

7 Steps to a New Image for Your Small Business Without Spending Much

A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
John Boitnott
Fade to 'Vantablack': Scientists Invent a Material So Black Your Eyes Can't See It
Far Out Tech

Fade to 'Vantablack': Scientists Invent a Material So Black Your Eyes Can't See It

And you thought plain black was the darkest color known to man. Blink again.
Kim Lachance Shandrow
When Designing a Logo, First Comes Personality, Then Color
Logos

When Designing a Logo, First Comes Personality, Then Color

In this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design.
Jason Fell
5 Ways to Make Pinterest Work for Your Brand
Pinterest

5 Ways to Make Pinterest Work for Your Brand

Pinterest is still a relatively new social media platform, which means brands are still trying to figure out how to best use it. Here are some tips for brands of all types.
Carm Lyman