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Today's Most Read
7.1 Steps to Create Multiple Streams of Income
Need a New Website or Logo? Design Trends for 2015. (Infographic)
What Biggie Smalls's Accountant Taught Me About Life
Don't Let the Fear of Your Idea Being Stolen Hold You Back
The 22-Year-Old Behind ShipYourEnemiesGlitter Sells the Site for $85,000
How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)
Kim Lachance Shandrow
2 min read
How Retailers Like Apple Mess With Our Senses to Boo...
When Designing a Logo, First Comes Personality, Then...
The Psychology of Color in Marketing and Branding
What Does the Color of Your Logo Say About Your Busi...
5 Ways Store Colors Can Influence Shoppers
News and Articles About Color
5 Questions to Ask About Color in Your Marketing Messages
Color choices can make a huge difference in marketing materials. Here are some considerations to keep in mind.
Will a Specific Color Change the Behavior of Your Website Visitors?
More specifically, will a call-to-action button that is red boost conversions?
Bitter or Sweet? This One Thing Can Determine the Taste of Your Coffee.
A new study reveals that this factor can play a major role in how your morning brew tastes.
7 Deadly Web Design Sins You Might Be Making
It's a tricky subject.
Capture, Engage and Convert Customers With Visual Branding
To make the greatest impact and differentiate your company from the vast sea of online content, add effective visual elements with these four tips.
11 Reasons Why Your Website Doesn't Sell
Strip your pages of all the hurdles and turnoffs that drive customers away. Fill it instead with engaging, customer-friendly features.
Behind the Brand
How Brand Personality Shapes Customer Experience and Decides the Bottom Line
Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
7 Steps to a New Image for Your Small Business Without Spending Much
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
Far Out Tech
Fade to 'Vantablack': Scientists Invent a Material So Black Your Eyes Can't See It
And you thought plain black was the darkest color known to man. Blink again.
Kim Lachance Shandrow
When Designing a Logo, First Comes Personality, Then Color
In this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design.
5 Ways to Make Pinterest Work for Your Brand
Pinterest is still a relatively new social media platform, which means brands are still trying to figure out how to best use it. Here are some tips for brands of all types.
Seeing Red? Keep This In Mind When Choosing Marketing Colors.
Just because one color works for some companies doesn't mean it will work for yours.
Adding Personality and Trust to Your Landing Pages Can Maximize Conversion Rates
Simple tweaks to your pages can mean hundreds of thousands of dollars in increased revenue. Here's what you can do.
3 Design Tips for Creating Signs That Attract Customers
Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
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