Color

News and Articles About Color

Will a Specific Color Change the Behavior of Your Website Visitors?
Color

Will a Specific Color Change the Behavior of Your Website Visitors?

More specifically, will a call-to-action button that is red boost conversions?
Liraz Margalit
Bitter or Sweet? This One Thing Can Determine the Taste of Your Coffee.
Coffee

Bitter or Sweet? This One Thing Can Determine the Taste of Your Coffee.

A new study reveals that this factor can play a major role in how your morning brew tastes.
Kate Taylor
7 Deadly Web Design Sins You Might Be Making
Web Design

7 Deadly Web Design Sins You Might Be Making

It's a tricky subject.
Capture, Engage and Convert Customers With Visual Branding
Marketing

Capture, Engage and Convert Customers With Visual Branding

To make the greatest impact and differentiate your company from the vast sea of online content, add effective visual elements with these four tips.
Peter Gasca
11 Reasons Why Your Website Doesn't Sell
Website Traffic

11 Reasons Why Your Website Doesn't Sell

Strip your pages of all the hurdles and turnoffs that drive customers away. Fill it instead with engaging, customer-friendly features.
Firas Kittaneh
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How Brand Personality Shapes Customer Experience and Decides the Bottom Line
Behind the Brand

How Brand Personality Shapes Customer Experience and Decides the Bottom Line

Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
Pratik Dholakiya
7 Steps to a New Image for Your Small Business Without Spending Much
Business Circle

7 Steps to a New Image for Your Small Business Without Spending Much

A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
John Boitnott
Fade to 'Vantablack': Scientists Invent a Material So Black Your Eyes Can't See It
Far Out Tech

Fade to 'Vantablack': Scientists Invent a Material So Black Your Eyes Can't See It

And you thought plain black was the darkest color known to man. Blink again.
Kim Lachance Shandrow
When Designing a Logo, First Comes Personality, Then Color
Logos

When Designing a Logo, First Comes Personality, Then Color

In this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design.
Jason Fell
5 Ways to Make Pinterest Work for Your Brand
Pinterest

5 Ways to Make Pinterest Work for Your Brand

Pinterest is still a relatively new social media platform, which means brands are still trying to figure out how to best use it. Here are some tips for brands of all types.
Carm Lyman
Seeing Red? Keep This In Mind When Choosing Marketing Colors.
Marketing Edge

Seeing Red? Keep This In Mind When Choosing Marketing Colors.

Just because one color works for some companies doesn't mean it will work for yours.
Jason Fell
Adding Personality and Trust to Your Landing Pages Can Maximize Conversion Rates
Web Design

Adding Personality and Trust to Your Landing Pages Can Maximize Conversion Rates

Simple tweaks to your pages can mean hundreds of thousands of dollars in increased revenue. Here's what you can do.
James Scherer
3 Design Tips for Creating Signs That Attract Customers
Design

3 Design Tips for Creating Signs That Attract Customers

Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
Jason Fell
The Psychology of Color in Marketing and Branding
Color

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
Gregory Ciotti