Color

News and Articles About Color

11 Reasons Why Your Website Doesn't Sell
Website Traffic

11 Reasons Why Your Website Doesn't Sell

Strip your pages of all the hurdles and turnoffs that drive customers away. Fill it instead with engaging, customer-friendly features.
Firas Kittaneh
Delivered by
How Brand Personality Shapes Customer Experience and Decides the Bottom Line
Behind the Brand

How Brand Personality Shapes Customer Experience and Decides the Bottom Line

Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
Pratik Dholakiya
7 Steps to a New Image for Your Small Business Without Spending Much
Business Circle

7 Steps to a New Image for Your Small Business Without Spending Much

A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
John Boitnott
Fade to 'Vantablack': Scientists Invent a Material So Black Your Eyes Can't See It
Far Out Tech

Fade to 'Vantablack': Scientists Invent a Material So Black Your Eyes Can't See It

And you thought plain black was the darkest color known to man. Blink again.
Kim Lachance Shandrow
When Designing a Logo, First Comes Personality, Then Color
Logos

When Designing a Logo, First Comes Personality, Then Color

In this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design.
Jason Fell
5 Ways to Make Pinterest Work for Your Brand
Pinterest

5 Ways to Make Pinterest Work for Your Brand

Pinterest is still a relatively new social media platform, which means brands are still trying to figure out how to best use it. Here are some tips for brands of all types.
Carm Lyman
Seeing Red? Keep This In Mind When Choosing Marketing Colors.
Marketing Edge

Seeing Red? Keep This In Mind When Choosing Marketing Colors.

Just because one color works for some companies doesn't mean it will work for yours.
Jason Fell
Adding Personality and Trust to Your Landing Pages Can Maximize Conversion Rates
Web Design

Adding Personality and Trust to Your Landing Pages Can Maximize Conversion Rates

Simple tweaks to your pages can mean hundreds of thousands of dollars in increased revenue. Here's what you can do.
James Scherer
3 Design Tips for Creating Signs That Attract Customers
Design

3 Design Tips for Creating Signs That Attract Customers

Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
Jason Fell
The Psychology of Color in Marketing and Branding
Color

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
Gregory Ciotti
When It Comes to Branding, It's All About Color (Infographic)
Color

When It Comes to Branding, It's All About Color (Infographic)

Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Ross McCammon
How to Use the Psychology of Color to Increase Website Conversions
Color

How to Use the Psychology of Color to Increase Website Conversions

Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
What Does the Color of Your Logo Say About Your Business? (Infographic)
Logos

What Does the Color of Your Logo Say About Your Business? (Infographic)

Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
Kate Taylor
Bike Company Takes Customization to a New Level
Marketing

Bike Company Takes Customization to a New Level

Big Shot Bike company allows customers to design their dream ride on an iPad-friendly interface.
John Patrick Pullen