News and Articles About Color
Change doesn't have to be complicated. Simply tweak the old to ring in the new. Here's how.
Thou shalt not use serif fonts or more than three complementary colors.
From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact logo.
From the cubicle to the meeting room and beyond, here's how employers can harness the power of color to increase employee output and spark creativity.
Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.
Retailers are tricky. When they play to our senses, they smell money.
Color choices can make a huge difference in marketing materials. Here are some considerations to keep in mind.
More specifically, will a call-to-action button that is red boost conversions?
A new study reveals that this factor can play a major role in how your morning brew tastes.
It's a tricky subject.
To make the greatest impact and differentiate your company from the vast sea of online content, add effective visual elements with these four tips.
Strip your pages of all the hurdles and turnoffs that drive customers away. Fill it instead with engaging, customer-friendly features.
Behind the Brand
Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.