Color

News and Articles About Color

Fade to 'Vantablack': Scientists Invent a Material So Black Your Eyes Can't See It

Fade to 'Vantablack': Scientists Invent a Material So Black Your Eyes Can't See It

And you thought plain black was the darkest color known to man. Blink again.
When Designing a Logo, First Comes Personality, Then Color

When Designing a Logo, First Comes Personality, Then Color

In this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design.
5 Ways to Make Pinterest Work for Your Brand

5 Ways to Make Pinterest Work for Your Brand

Pinterest is still a relatively new social media platform, which means brands are still trying to figure out how to best use it. Here are some tips for brands of all types.
Seeing Red? Keep This In Mind When Choosing Marketing Colors.

Seeing Red? Keep This In Mind When Choosing Marketing Colors.

Just because one color works for some companies doesn't mean it will work for yours.
Adding Personality and Trust to Your Landing Pages Can Maximize Conversion Rates

Adding Personality and Trust to Your Landing Pages Can Maximize Conversion Rates

Simple tweaks to your pages can mean hundreds of thousands of dollars in increased revenue. Here's what you can do.
3 Design Tips for Creating Signs That Attract Customers

3 Design Tips for Creating Signs That Attract Customers

Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
When It Comes to Branding, It's All About Color (Infographic)

When It Comes to Branding, It's All About Color (Infographic)

Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
How to Use the Psychology of Color to Increase Website Conversions

How to Use the Psychology of Color to Increase Website Conversions

Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
What Does the Color of Your Logo Say About Your Business? (Infographic)

What Does the Color of Your Logo Say About Your Business? (Infographic)

Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
Bike Company Takes Customization to a New Level

Bike Company Takes Customization to a New Level

Big Shot Bike company allows customers to design their dream ride on an iPad-friendly interface.
How to Transform Your Workspace With Color

How to Transform Your Workspace With Color

Consider these hues to change the mood in your business.
The Psychology of Color and Branding (Infographic)

The Psychology of Color and Branding (Infographic)

Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
5 Ways Store Colors Can Influence Shoppers

5 Ways Store Colors Can Influence Shoppers

A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.

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