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Today's Most Read
Multiply the Trust Factor Inside Your Organization
The 3 Decisions That Will Change Your Financial Life
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The Entrepreneurial Backstory of 'Choose Your Own Adventure' Creator R.A. Montgomery
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Capture, Engage and Convert Customers With Visual Branding
6 min read
News and Articles About Color
11 Reasons Why Your Website Doesn't Sell
Strip your pages of all the hurdles and turnoffs that drive customers away. Fill it instead with engaging, customer-friendly features.
Behind the Brand
How Brand Personality Shapes Customer Experience and Decides the Bottom Line
Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
7 Steps to a New Image for Your Small Business Without Spending Much
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
Far Out Tech
Fade to 'Vantablack': Scientists Invent a Material So Black Your Eyes Can't See It
And you thought plain black was the darkest color known to man. Blink again.
Kim Lachance Shandrow
When Designing a Logo, First Comes Personality, Then Color
In this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design.
5 Ways to Make Pinterest Work for Your Brand
Pinterest is still a relatively new social media platform, which means brands are still trying to figure out how to best use it. Here are some tips for brands of all types.
Seeing Red? Keep This In Mind When Choosing Marketing Colors.
Just because one color works for some companies doesn't mean it will work for yours.
Adding Personality and Trust to Your Landing Pages Can Maximize Conversion Rates
Simple tweaks to your pages can mean hundreds of thousands of dollars in increased revenue. Here's what you can do.
3 Design Tips for Creating Signs That Attract Customers
Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
The Psychology of Color in Marketing and Branding
A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
When It Comes to Branding, It's All About Color (Infographic)
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
How to Use the Psychology of Color to Increase Website Conversions
Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
What Does the Color of Your Logo Say About Your Business? (Infographic)
Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
Bike Company Takes Customization to a New Level
Big Shot Bike company allows customers to design their dream ride on an iPad-friendly interface.
John Patrick Pullen
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