News and Articles About Color
In this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design.
Pinterest is still a relatively new social media platform, which means brands are still trying to figure out how to best use it. Here are some tips for brands of all types.
Just because one color works for some companies doesn't mean it will work for yours.
Simple tweaks to your pages can mean hundreds of thousands of dollars in increased revenue. Here's what you can do.
Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
Big Shot Bike company allows customers to design their dream ride on an iPad-friendly interface.
Consider these hues to change the mood in your business.
Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.