Marketing
Will a Specific Color Change the Behavior of Your Website Visitors?
More specifically, will a call-to-action button that is red boost conversions?
Color | Page 2
Marketing
11 Reasons Why Your Website Doesn’t Sell
Strip your pages of all the hurdles and turnoffs that drive customers away. Fill it instead with engaging, customer-friendly features.
Marketing
How Brand Personality Shapes Customer Experience and Decides the Bottom Line
Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
Business Branding
7 Steps to a New Image for Your Small Business Without Spending Much
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
Building a Business
Fade to ‘Vantablack’: Scientists Invent a Material So Black Your Eyes Can’t See It
And you thought plain black was the darkest color known to man. Blink again.
Building a Business
5 Ways to Make Pinterest Work for Your Brand
Pinterest is still a relatively new social media platform, which means brands are still trying to figure out how to best use it. Here are some tips for brands of all types.
By Carm Lyman
Business News
Adding Personality and Trust to Your Landing Pages Can Maximize Conversion Rates
Simple tweaks to your pages can mean hundreds of thousands of dollars in increased revenue. Here's what you can do.
Marketing
3 Design Tips for Creating Signs That Attract Customers
Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
By Jason Fell
Marketing
When It Comes to Branding, It’s All About Color (Infographic)
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Building a Business
How to Use the Psychology of Color to Increase Website Conversions
Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
By Jeremy Smith
Marketing
What Does the Color of Your Logo Say About Your Business? (Infographic)
Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
By Kate Taylor
Marketing
Bike Company Takes Customization to a New Level
Big Shot Bike company allows customers to design their dream ride on an iPad-friendly interface.
Building a Business
How to Transform Your Workspace With Color
Consider these hues to change the mood in your business.
By Alina Dizik
Building a Business
The Psychology of Color and Branding (Infographic)
Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
By Kevin Allen
Marketing
5 Ways Store Colors Can Influence Shoppers
A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
By Jane Porter