The Psychology of Color and Branding (Infographic) Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.

By Kevin Allen

This story originally appeared on PR Daily

It's no secret that different colors evoke different emotions in us, and that marketers have been taking advantage of this for years.

But which colors spur which emotions?

#insert RSS here#

Perhaps most notably, it is said that red stimulates the appetite. That's why the color is so prevalent with national food chains like McDonald's, Pizza Hut, KFC, Wendy's, Popeye's and Chipotle.

Blue, meanwhile, is the color most preferred by men, and corporations often use it because it is thought to be productive and not invasive.

These and other color-related insights can be found in this infographic from CertaPro Painters:

Kevin Allen is a contributor to PR Daily.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Science & Technology

7 AI Tools to Build a Profitable One-Person Business That Runs While You Sleep

Smart systems to help solo founders scale fast.

Starting a Business

I Had 'Too Much Experience' to Find a Job. So I Used Facebook to Start a Small Business That's Making About $500,000 a Year.

After Amber Starling moved to Manhattan, Kansas, a frustrating job search led to a life-changing business opportunity.

Business News

Most Major Retailers Are Open on Memorial Day, Except One. Here's What's Open and Closed This Monday.

From grocery stores to warehouse retailers, here's what to know about Memorial Day closures.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

'I Run My House Like a Military Operation': Skims Chief Emma Grede Says This Is Her Precise Daily Routine

Grede is a CEO, founder, and serial entrepreneur. Here's how she prioritizes her day.

Buying / Investing in Business

Former Zillow Execs Target $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.