The Psychology of Color and Branding (Infographic)
Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
By Kevin Allen •
This story originally appeared on PR Daily
It's no secret that different colors evoke different emotions in us, and that marketers have been taking advantage of this for years.
But which colors spur which emotions?
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Perhaps most notably, it is said that red stimulates the appetite. That's why the color is so prevalent with national food chains like McDonald's, Pizza Hut, KFC, Wendy's, Popeye's and Chipotle.
Blue, meanwhile, is the color most preferred by men, and corporations often use it because it is thought to be productive and not invasive.
These and other color-related insights can be found in this infographic from CertaPro Painters:
