News and Articles About Direct Marketing
How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.
Turns out Allstar's 'buy one, get one free' ad hook was allegedly cloaked in trickery. Now the as-seen-on-TV giant is forking over $8 million to settle charges that it hoodwinked customers.
Instead of making a choice, consider a mix of strategies, according to the specific offer and the time of year.
You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.
Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.
When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.
The most effective direct mail sales pieces follow a formula in format and length. Discover the secret to direct mail success.
A woman entrepreneur shares her unconventional launch experience, not fitting the typical tech-entrepreneur mold, as a marketer not a programmer.
Find out exactly what steps to take and in what order so that your campaign will go off without a hitch.
Using these two reports will help you get the most deductions from your list broker.
Find out how merge purge and data hygiene can increase your sales and save you thousands of dollars.
After you've completed a few successful direct mail campaigns, use these four methods to build your sales.