News and Articles About Direct Marketing
These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.
When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.
The most effective direct mail sales pieces follow a formula in format and length. Discover the secret to direct mail success.
A woman entrepreneur shares her unconventional launch experience, not fitting the typical tech-entrepreneur mold, as a marketer not a programmer.
Find out exactly what steps to take and in what order so that your campaign will go off without a hitch.
Using these two reports will help you get the most deductions from your list broker.
Find out how merge purge and data hygiene can increase your sales and save you thousands of dollars.
After you've completed a few successful direct mail campaigns, use these four methods to build your sales.
A direct mail expert explains exactly what types of mailing lists are out there and how to choose the best ones.
Getting direct mail prospects to visit your site isn't hard if you follow this direct mail expert's advice.
These tips can help you choose the printer whose product and service will meet your needs.
When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
These strategies will help you craft a direct mail piece that will connect with your customer.
If you're new to direct mail, these 5 tips can help you create a sales piece that attracts a buying audience.
The custom retailer doubled revenues in a year. The secret to its success? Tailor fitting the shopping experience to fit every man individually.
For cash-strapped startups, spending big bucks on marketing isn't a possibility. Instead, here's how to drum up customers directly.
Why you shouldn't follow someone else's rules, how to make your marketing efforts stand out and more: our best tips of the week.
A couple's last-ditch entrepreneurial effort fends off bankruptcy in favor of a balmy future.
Business owners may be wondering about their mailing options after the U.S. Postal Service announced it would shutter nearly half of its processing centers.
Use these tips to help generate a better response from your marketing and improve your return on investment.
A look at the best turnaround tactics from small companies around the U.S.
A boutique direct marketer foundered serving too many markets, until the company found its focus.
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