Marketing plans
BY Cynthia Boris
These tools can help you figure out your needs, understand your competition and develop a cost-effective marketing strategy. Why Startups Should Take a Big-Brand Approach to Marketing
BY Jim Joseph
You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start. Writing a Business Plan? Don't Forget About Marketing
BY Marsha Friedman
Executing a solid marketing strategy is essential to any venture's success. Otherwise, your genius may be greeted by crickets. A Data-Driven Reality Check for Your Marketing Budget
BY Dimitri Maex and Paul B. Brown
To make better marketing budget decisions, listen to what your business data can tell you. Here are some tips for getting started. How to Craft a Business Plan That Will Turn Investors' Heads
BY Matthew Toren
When asking anyone to help fund your startup, you'll at least need a business plan first. Here's what it should include. The Five Broad Strokes of Marketing
BY Jay Conrad and Jeannie Levinson
Master these five ideas, and you will be well on your way to becoming a master marketer. When the Product Is the Marketing, and Vice Versa
BY Tim Berry
Sometimes the product itself is the marketing. In those rare cases, businesses can thrive without organized marketing. The 10 Ds of Creating a Social Media Use Policy
BY Mikal E. Belicove
Every business needs a social media use policy, and here's how to create one. Seven Ways Business Owners Can Beat the January Doldrums
BY Carol Tice
For many businesses, January is a dead month. Here are some ideas for how to perk up your post-holiday bottom line. How to Make Your Marketing Work Together
BY Jay Conrad and Jeannie Levinson
Launching a PR campaign, building a website, buying an ad: These actions won't automatically bring in the business, but what will is combining your marketing efforts. Why Tracking Marketing Metrics Can Pay Off
BY Brad Sugars
Use these tips to help generate a better response from your marketing and improve your return on investment. Five Signs You Need a Marketing Makeover
BY Susan Gunelius
If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy. Two Weeks to Startup: Day 9. Execute Your Marketing Plan
BY Kimberly Stansell
You'll need to be ready when customers start calling. Here's how to prepare for those initial queries. Two Weeks to Startup: Day 7. Develop a Marketing Plan
BY Kimberly Stansell
Learn ways to spread the word about your new business. Plus, how to win your first customers.7 Steps to the Perfect Marketing Plan
BY John Jantsch
Think about who you are, who needs what you do and how to get their attention.5 Ways to Kill a Great Marketing Plan
BY Brad Sugars
Are your marketing campaigns too creative? Here's what separates a marketing plan that works from one that doesn't.Improve Sales With a Marketing Plan
BY Kim T. Gordon
Need to step up your sales? Create an easy-to-follow marketing plan that'll help you along.23 Hours to a Great Marketing Plan
BY Gwen Moran
The countdown has started: With these simple steps, you're less than a day away from creating marketing magic.Write a Creative Marketing Plan in 7 Sentences
BY Al Lautenslager
Our Guerrilla Marketing coach explains the quickest way to create an effective marketing plan, plus 7 ways to ensure its success.Write a Simple Marketing Plan
BY Kim T. Gordon
5 steps to a simple, concise plan that'll get your marketing efforts on the right track How to Create a Marketing Plan
What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan. The Ingredients of a Marketing Plan
Ready to get it all down on paper, but not sure where to put it? We'll help you with the format and elements of your marketing plan.Marketing Plan Makeover
BY Kim T. Gordon
Is it time for an update?Creating a Marketing Plan
BY Kim T. Gordon
Our Marketing Expert shows you how to make your business grow with solid marketing tactics.Connect with Entrepreneur
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