Marketing Plans

Marketing Plans

A marketing plan is a written overview of your advertising and marketing strategy for the year ahead. Key components to your marketing plan include an analysis of your existing situation, a description of your target audience, goals for the year, strategies and tactics you plan to use and a breakdown of your budget. 

Your analysis, target audience and goals should be kept brief -- under a page in length each -- and the bulk of your plan should focus on strategies and tactics used to reach your goals. The final section should offer a brief breakdown of the cost tied to each of your tactics.

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This Is How You Come Up With Marketing Goals

Setting goals increases the chance that you'll achieve them. Follow these tips for setting strong, achievable goals to move your business forward.

How to Create a Marketing Plan

What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan.

Why You Need a Marketing Plan

With your growth strategy in mind, a marketing plan can help your mission.

How to Fix These 3 Bad Marketing Habits

With new, innovative marketing strategies continuing to pop up, marketers often lose focus on the impact these tactics will have on their bottom line.

4 Big Misconceptions About Content Marketing

Creating quality content can pay off, as long as you adopt the right approach.

How to Turn Your Startup Into a Lean, Mean Marketing Machine

Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.

3 Apps to Help You Write a Marketing Plan

These tools can help you figure out your needs, understand your competition and develop a cost-effective marketing strategy.

Writing a Business Plan? Don't Forget About Marketing

Executing a solid marketing strategy is essential to any venture's success. Otherwise, your genius may be greeted by crickets.

A Data-Driven Reality Check for Your Marketing Budget

To make better marketing budget decisions, listen to what your business data can tell you. Here are some tips for getting started.

How to Craft a Business Plan That Will Turn Investors' Heads

When asking anyone to help fund your startup, you'll at least need a business plan first. Here's what it should include.

The Five Broad Strokes of Marketing

Master these five ideas, and you will be well on your way to becoming a master marketer.

When the Product Is the Marketing, and Vice Versa

Sometimes the product itself is the marketing. In those rare cases, businesses can thrive without organized marketing.

The 10 Ds of Creating a Social Media Use Policy

Every business needs a social media use policy, and here's how to create one.

Seven Ways Business Owners Can Beat the January Doldrums

For many businesses, January is a dead month. Here are some ideas for how to perk up your post-holiday bottom line.

How to Make Your Marketing Work Together

Launching a PR campaign, building a website, buying an ad: These actions won't automatically bring in the business, but what will is combining your marketing efforts.

Why Tracking Marketing Metrics Can Pay Off

Use these tips to help generate a better response from your marketing and improve your return on investment.

Five Signs You Need a Marketing Makeover

If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.

Two Weeks to Startup: Day 9. Execute Your Marketing Plan

You'll need to be ready when customers start calling. Here's how to prepare for those initial queries.

Two Weeks to Startup: Day 7. Develop a Marketing Plan

Learn ways to spread the word about your new business. Plus, how to win your first customers.

7 Steps to the Perfect Marketing Plan

Think about who you are, who needs what you do and how to get their attention.

5 Ways to Kill a Great Marketing Plan

Are your marketing campaigns too creative? Here's what separates a marketing plan that works from one that doesn't.

Improve Sales With a Marketing Plan

Need to step up your sales? Create an easy-to-follow marketing plan that'll help you along.

23 Hours to a Great Marketing Plan

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Write a Creative Marketing Plan in 7 Sentences

Our Guerrilla Marketing coach explains the quickest way to create an effective marketing plan, plus 7 ways to ensure its success.

Write a Simple Marketing Plan

5 steps to a simple, concise plan that'll get your marketing efforts on the right track

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