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Marketing plans

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Marketing plans

A marketing plan is a written overview of your advertising and marketing strategy for the year ahead. Key components to your marketing plan include an analysis of your existing situation, a description of your target audience, goals for the year, strategies and tactics you plan to use and a breakdown of your budget. 

Your analysis, target audience and goals should be kept brief -- under a page in length each -- and the bulk of your plan should focus on strategies and tactics used to reach your goals. The final section should offer a brief breakdown of the cost tied to each of your tactics.

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News and Articles About Marketing plans

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Creating quality content can pay off, as long as you adopt the right approach.
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June 4, 2013 in Marketing Basics
3 Apps to Help You Write a Marketing Plan

3 Apps to Help You Write a Marketing Plan

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These tools can help you figure out your needs, understand your competition and develop a cost-effective marketing strategy.
April 8, 2013 in Your Business Plan
Writing a Business Plan? Don't Forget About Marketing

Writing a Business Plan? Don't Forget About Marketing

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Executing a solid marketing strategy is essential to any venture's success. Otherwise, your genius may be greeted by crickets.
January 1, 2013 in Marketing Plan
A Data-Driven Reality Check for Your Marketing Budget

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To make better marketing budget decisions, listen to what your business data can tell you. Here are some tips for getting started.
September 20, 2012 in Growth Strategies
How to Craft a Business Plan That Will Turn Investors' Heads

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When asking anyone to help fund your startup, you'll at least need a business plan first. Here's what it should include.
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The Five Broad Strokes of Marketing

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Master these five ideas, and you will be well on your way to becoming a master marketer.
May 8, 2012 in Marketing Plan
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When the Product Is the Marketing, and Vice Versa

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Sometimes the product itself is the marketing. In those rare cases, businesses can thrive without organized marketing.
May 1, 2012 in Your Business Plan
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Every business needs a social media use policy, and here's how to create one.
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For many businesses, January is a dead month. Here are some ideas for how to perk up your post-holiday bottom line.
December 28, 2011 in Marketing Plan
How to Make Your Marketing Work Together

How to Make Your Marketing Work Together

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Launching a PR campaign, building a website, buying an ad: These actions won't automatically bring in the business, but what will is combining your marketing efforts.
November 10, 2011 in Marketing Ideas
Why Tracking Marketing Metrics Can Pay Off

Why Tracking Marketing Metrics Can Pay Off

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Use these tips to help generate a better response from your marketing and improve your return on investment.
August 2, 2011 in Marketing Basics
Five Signs You Need a Marketing Makeover

Five Signs You Need a Marketing Makeover

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If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.
March 30, 2011 in Marketing Basics
Two Weeks to Startup: Day 9. Execute Your Marketing Plan

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You'll need to be ready when customers start calling. Here's how to prepare for those initial queries.
February 17, 2011 in Startup Basics
Two Weeks to Startup: Day 7. Develop a Marketing Plan

Two Weeks to Startup: Day 7. Develop a Marketing Plan

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Learn ways to spread the word about your new business. Plus, how to win your first customers.
February 15, 2011 in Starting a Business

7 Steps to the Perfect Marketing Plan

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Think about who you are, who needs what you do and how to get their attention.
February 16, 2009 in Marketing

5 Ways to Kill a Great Marketing Plan

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Are your marketing campaigns too creative? Here's what separates a marketing plan that works from one that doesn't.
December 19, 2008 in Advertising

Improve Sales With a Marketing Plan

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Need to step up your sales? Create an easy-to-follow marketing plan that'll help you along.
August 31, 2006 in Marketing Plan

23 Hours to a Great Marketing Plan

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The countdown has started: With these simple steps, you're less than a day away from creating marketing magic.
June 1, 2006 in Marketing Plan

Write a Creative Marketing Plan in 7 Sentences

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Our Guerrilla Marketing coach explains the quickest way to create an effective marketing plan, plus 7 ways to ensure its success.
April 24, 2006 in Guerrilla Marketing

Write a Simple Marketing Plan

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5 steps to a simple, concise plan that'll get your marketing efforts on the right track
March 3, 2003 in Marketing Plan
How to Create a Marketing Plan

How to Create a Marketing Plan

What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan.
August 7, 2001 in Marketing Basics
The Ingredients of a Marketing Plan

The Ingredients of a Marketing Plan

Ready to get it all down on paper, but not sure where to put it? We'll help you with the format and elements of your marketing plan.
August 7, 2001 in Marketing Plan

Marketing Plan Makeover

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Is it time for an update?
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