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marketing plan is a written overview of your advertising and marketing strategy for the year ahead. Key components to your marketing plan include an analysis of your existing situation, a description of your target audience, goals for the year, strategies and tactics you plan to use and a breakdown of your budget.
Your analysis, target audience and goals should be kept brief -- under a page in length each -- and the bulk of your plan should focus on strategies and tactics used to reach your goals. The final section should offer a brief breakdown of the cost tied to each of your tactics.
News and Articles About Marketing Plans
Setting goals increases the chance that you'll achieve them. Follow these tips for setting strong, achievable goals to move your business forward.
June 3, 2014
What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan.
May 27, 2014
With your growth strategy in mind, a marketing plan can help your mission.
May 27, 2014
With new, innovative marketing strategies continuing to pop up, marketers often lose focus on the impact these tactics will have on their bottom line.
April 8, 2014
Creating quality content can pay off, as long as you adopt the right approach.
March 17, 2014
Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
June 4, 2013
These tools can help you figure out your needs, understand your competition and develop a cost-effective marketing strategy.
April 8, 2013
Executing a solid marketing strategy is essential to any venture's success. Otherwise, your genius may be greeted by crickets.
January 1, 2013
To make better marketing budget decisions, listen to what your business data can tell you. Here are some tips for getting started.
September 20, 2012
When asking anyone to help fund your startup, you'll at least need a business plan first. Here's what it should include.
June 15, 2012
Master these five ideas, and you will be well on your way to becoming a master marketer.
May 8, 2012
Sometimes the product itself is the marketing. In those rare cases, businesses can thrive without organized marketing.
May 1, 2012
Every business needs a social media use policy, and here's how to create one.
January 24, 2012
For many businesses, January is a dead month. Here are some ideas for how to perk up your post-holiday bottom line.
December 28, 2011
Launching a PR campaign, building a website, buying an ad: These actions won't automatically bring in the business, but what will is combining your marketing efforts.
November 10, 2011
Use these tips to help generate a better response from your marketing and improve your return on investment.
August 2, 2011
If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.
March 30, 2011
You'll need to be ready when customers start calling. Here's how to prepare for those initial queries.
February 17, 2011
Learn ways to spread the word about your new business. Plus, how to win your first customers.
February 15, 2011
Think about who you are, who needs what you do and how to get their attention.
February 16, 2009
Are your marketing campaigns
too creative? Here's what separates a marketing plan that works from one that doesn't. December 19, 2008
Need to step up your sales? Create an easy-to-follow marketing plan that'll help you along.
August 31, 2006
The countdown has started: With these simple steps, you're less than a day away from creating marketing magic.
June 1, 2006
Our Guerrilla Marketing coach explains the quickest way to create an effective marketing plan, plus 7 ways to ensure its success.
April 24, 2006
5 steps to a simple, concise plan that'll get your marketing efforts on the right track
March 3, 2003
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