Marketing Plans

Marketing Plans

A marketing plan is a written overview of your advertising and marketing strategy for the year ahead. Key components to your marketing plan include an analysis of your existing situation, a description of your target audience, goals for the year, strategies and tactics you plan to use and a breakdown of your budget. 

Your analysis, target audience and goals should be kept brief -- under a page in length each -- and the bulk of your plan should focus on strategies and tactics used to reach your goals. The final section should offer a brief breakdown of the cost tied to each of your tactics.

This plan is meant to change over the course of the year. It's a tool to help your business grow.

Related: How to Create a Marketing Plan

 

 

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News and Articles About Marketing Plans

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The 3 Forces That Will Pre-Sell Your Products for You

Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.
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To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement
Marketing Plans

To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement

Times have changed, and taking a look in annually is no longer a sound strategy.
Jim Joseph
How to Gain the 'X' Factor That Attracts Affluent Customers
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It's not enough to simply be an expert. Learn this to increase sales.
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How to 'StorySell' Your Way to a Sale

Everyone loves a good story. Find out how to improve your storytelling skills to increase your sales to the affluent.
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With Your Marketing Plan in Place, It's Time to Talk Tactics
Marketing Plans

With Your Marketing Plan in Place, It's Time to Talk Tactics

Identifying the tactics of your marketing plan should flow smoothly out of the strategies you've identified that will drive your business forward.
Jim Joseph
The Emotional Factors That Drive the Buying Behavior of Affluent Customers
Marketing

The Emotional Factors That Drive the Buying Behavior of Affluent Customers

Find out which 'E-Factors' are pushing the purchase of goods and services by those with money.
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Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals
Marketing Plans

Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals

As you determine how you will accomplish your goals, given the conclusions you have drawn, this is when the plan kicks into gear.
Jim Joseph
Use These 5 Steps to Create a Marketing Plan
Starting a Business

Use These 5 Steps to Create a Marketing Plan

This five-step plan in will help you draw in and keep customers.
The Staff of Entrepreneur Media, Inc.
Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan
Marketing

Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan

Typically, you look at strengths, weaknesses, opportunities and threats from a product perspective. Here's what you should also be doing.
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Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan
Marketing Plans

Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan

"Lessons Learned" is a simplified approach to analyzing past year performance, program by program, to assess what's worked and what has not worked.
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The Most Important Piece of a Marketing Plan Is Your Targeted Customer
Marketing

The Most Important Piece of a Marketing Plan Is Your Targeted Customer

Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.
Jim Joseph
For a Complete Marketing Plan, Look Beyond Your Direct Competition
Marketing Plans

For a Complete Marketing Plan, Look Beyond Your Direct Competition

Surely, you should be studying companies that offer the same services that you do. But you should broaden your research beyond that.
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The Obvious, But Absolutely Necessary, First Step to a Marketing Plan

Without goals you can't possibly write a marketing plan or measure your success for the year.
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4 Branding Lessons That You Don't Want to Learn the Hard Way

When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.
Neil Patel