Marketing
4 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape
Direct mail's response rate is 3.4 percent, vs. email's 0.12 percent. Maybe it deserves a second look.
By Mike Tinz
Marketing Plans | Page 3
Online Presence
How to Make Time for Social Media Marketing
A small-but-regular effort to build a social media presence can pay substantial marketing dividends.
Marketing
10 Things Your Website Needs If You Want to Attract the Wealthy Customer
A look at how to turn your website into an effective marketing tool for your business.
Marketing
The Best Way to Connect With the Affluent Customers You Want
To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.
Marketing
Finished Your Marketing Plan? It’s Time to Share It With Your Partners.
You didn't build your business alone, so write a business brief that lets your other players know what to do next for your marketing.
By Jim Joseph
Marketing
6 Benefits of Mission-Driven Marketing — And How to Do It Right
By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.
Marketing
Successful Marketing Plans Leave Room for Flexibility
Your marketing plan isn't finished until the year is over when you have to start writing it all over again.
By Jim Joseph
Marketing
The 3 Forces That Will Pre-Sell Your Products for You
Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.
Marketing
To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement
Times have changed, and taking a look in annually is no longer a sound strategy.
By Jim Joseph
Marketing
How to Gain the ‘X’ Factor That Attracts Affluent Customers
It's not enough to simply be an expert. Learn this to increase sales.
Marketing
How to ‘StorySell’ Your Way to a Sale
Everyone loves a good story. Find out how to improve your storytelling skills to increase your sales to the affluent.
Building a Business
Don’t Overlook Print When Mapping Out Your Startup Marketing Plan
An exclusively online marketing strategy can't give potential customers something to hold onto.
Marketing
With Your Marketing Plan in Place, It’s Time to Talk Tactics
Identifying the tactics of your marketing plan should flow smoothly out of the strategies you've identified that will drive your business forward.
By Jim Joseph
Marketing
The Emotional Factors That Drive the Buying Behavior of Affluent Customers
Find out which 'E-Factors' are pushing the purchase of goods and services by those with money.
Marketing
Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals
As you determine how you will accomplish your goals, given the conclusions you have drawn, this is when the plan kicks into gear.
By Jim Joseph
Marketing
Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan
Typically, you look at strengths, weaknesses, opportunities and threats from a product perspective. Here's what you should also be doing.
By Jim Joseph
Building a Business
Turn Your Data Into ‘Lessons Learned’ to Guide Your Marketing Plan
"Lessons Learned" is a simplified approach to analyzing past year performance, program by program, to assess what's worked and what has not worked.
By Jim Joseph
Marketing
The Most Important Piece of a Marketing Plan Is Your Targeted Customer
Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.
By Jim Joseph
Marketing
For a Complete Marketing Plan, Look Beyond Your Direct Competition
Surely, you should be studying companies that offer the same services that you do. But you should broaden your research beyond that.
By Jim Joseph
Marketing
The Obvious, But Absolutely Necessary, First Step to a Marketing Plan
Without goals you can't possibly write a marketing plan or measure your success for the year.
By Jim Joseph
Marketing
4 Branding Lessons That You Don’t Want to Learn the Hard Way
When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.
By Neil Patel
Marketing
The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
By Jim Joseph
Marketing
The One New Year’s Resolution All Business Owners Should Keep
There's something you can start doing today that could save you a lot of headaches in 2015.
By Jim Joseph
Building a Business
First Steps: Writing the Marketing Section of Your Business Plan
This quick guide offers tips that will help you create the marketing section for your business plan.
Building a Business
An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals
The amazing technology at everyone's fingertips has not changed the fundamentals of success.
Online Presence
A Day in the Life of a Successful Social-Media Strategy
Success isn't dependent on some X-factor or trick, but on consistency, connection and a little creativity.
By Eric Siu
Marketing
Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.
Adjust the time frame to be more agile to respond to change on the ground (or on the web).
By Sean Ellis