Marketing
Develop an Effective Marketing Plan by Answering 3 Questions
To generate revenue, you need customers to buy your products or utilize your services. Here's how to get started on the way to a cost-effective plan.
Marketing Plans | Page 4
Marketing
The 5 Brilliant Strategies You Can Learn From Top Content Marketers
When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five successful content marketer their philosophy.
By Eric Siu
Marketing
4 Big Misconceptions About Content Marketing
Creating quality content can pay off, as long as you adopt the right approach.
By Eric Siu
Online Presence
10 Questions to Ask When Creating a Social-Media Marketing Plan
What you need to know when crafting an effective social strategy for your startup.
Marketing
How to Turn Your Startup Into a Lean, Mean Marketing Machine
Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
Marketing
6 Ways to Track Your Competition’s Marketing Strategy
Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
By Jim Joseph
Marketing
5 Online Marketing Strategies for a Tight Budget
Ways you can spread the word about your business online without breaking your marketing budget.
By Lewis Howes
Building a Business
Marketing Strategies for the Future
Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.
Building a Business
Writing a Business Plan? Don’t Forget About Marketing
Executing a solid marketing strategy is essential to any venture's success. Otherwise, your genius may be greeted by crickets.
Online Presence
5 Ways Instagram Can Boost Your Marketing Plan
These strategies can help increase your reach -- and revenue.
Building a Business
A Data-Driven Reality Check for Your Marketing Budget
To make better marketing budget decisions, listen to what your business data can tell you. Here are some tips for getting started.
Online Presence
A 5-Step Guide to Creating a Successful ‘Inbound Marketing’ Plan
Not sure what inbound marketing is? Follow this step-by-step process to get started.
By AJ Kumar
Building a Business
How to Craft a Business Plan That Will Turn Investors’ Heads
When asking anyone to help fund your startup, you'll at least need a business plan first. Here's what it should include.
Marketing
The Five Broad Strokes of Marketing
Master these five ideas, and you will be well on your way to becoming a master marketer.
Marketing
When the Product Is the Marketing, and Vice Versa
Sometimes the product itself is the marketing. In those rare cases, businesses can thrive without organized marketing.
By Tim Berry
Online Presence
The 10 Ds of Creating a Social Media Use Policy
Every business needs a social media use policy, and here's how to create one.
Marketing
Seven Ways Business Owners Can Beat the January Doldrums
For many businesses, January is a dead month. Here are some ideas for how to perk up your post-holiday bottom line.
By Carol Tice
Marketing
How to Make Your Marketing Work Together
Launching a PR campaign, building a website, buying an ad: These actions won't automatically bring in the business, but what will is combining your marketing efforts.
Marketing
Why Tracking Marketing Metrics Can Pay Off
Use these tips to help generate a better response from your marketing and improve your return on investment.
By Brad Sugars
Online Presence
A 24-Hour Social Media Marketing Plan for Your Startup
It's easy to waste time on Facebook and Twitter. Consider this game plan for new business owners in a hurry.
Marketing
Five Signs You Need a Marketing Makeover
If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.
Marketing
Two Weeks to Startup: Day 9. Execute Your Marketing Plan
You'll need to be ready when customers start calling. Here's how to prepare for those initial queries.
Marketing
Two Weeks to Startup: Day 7. Develop a Marketing Plan
Learn ways to spread the word about your new business. Plus, how to win your first customers.
Business Plan
Two Weeks to Startup: Day 4. Write Your Business Plan
In today's installment of our series to help you launch a new venture, you'll put your concept on paper.
Building a Business
Two Weeks to Startup: Day 1. Finding the Right Fit
If you're really serious about starting a business, our daily guide will help turn your vision into a reality.
Business Accounting
Two Weeks to Startup: Day 3. Calculating Startup Costs
You'll want a good estimate of the cash you need to launch. These tips can help. The third in a 10-part series.
Marketing
How to Do Market Research–The Basics
Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for.