You'll need to get quicker and more agile. And then you'll have to tap into the power of already-established, credible voices within the communities you hope to capture.
It's all about the cash and cachet. Stephen Curry, Justin Bieber and Blac Chyna are the latest stars to keep up with the Kardashians in the keyboard invasion game.
In order to reach, engage and convert new customers, you have to create content people actually want -- and attract them to a content-marketing destination.
By gathering key data about your customer base, you reduce your costs and improve marketing results by targeting only those prospects who are the most likely to buy from you.
To create a marketing plan that delivers the lifestyle you want from your business, you need a clear vision of what your ideal lifestyle would be. Find out how to write one that spells out who you are.
Marketing is an enigma. It's both art and science, creative and analytical, intuitive and logical, amorphous and tangible. That's probably why it mystifies most.