Online Marketing Resource for online marketing advice and tips for entrepreneurs and small-business owners. en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Fri, 12 Sep 2014 13:00:00 GMT Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic) Content marketing is at the center of a good digital strategy, no matter what the organization's goals are. Fri, 12 Sep 2014 13:00:00 GMT Kevin Allen How to Fire Back at an Angry Customer on Social Media The way you respond to customers can improve the reputation of your business, or tear it down in an instant. Thu, 11 Sep 2014 16:30:00 GMT Peter Gasca Taco Bell's Social Sauce: Less Sales, Mas Fun A chat with the marketing executive credited with humanizing the strategy of the teen and Millenial-loved brand. Wed, 10 Sep 2014 15:00:00 GMT Bryan Elliott 5 Questions to Ask When Your Marketing Isn't Working If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly. Tue, 09 Sep 2014 15:30:00 GMT Eric Siu 10 Things You Should Test to Boost Your Website Conversion Rate Routinely examining key data on who visits your site and their experience is key to steadily increasing sales. Mon, 08 Sep 2014 21:00:00 GMT Rocco Baldassarre 5 Reasons Why Courting Influencers Is a Diversion From Building Your Business The best way to win the notice of the people you respect is to build a business they can't overlook. Mon, 08 Sep 2014 17:30:00 GMT Kimanzi Constable The 8 Fundamentals for a Successful Inbound-Marketing Strategy Nobody can know everything, but as an entrepreneur, you need to know the basics. Fri, 05 Sep 2014 15:00:00 GMT Murray Newlands 6 Elements Every Business Website Needs If you want to be taken seriously by customers online, be sure to include these common features. Thu, 04 Sep 2014 17:30:00 GMT Zach Cutler Grow Your Online Business Without Depending Exclusively on Google Google is huge but it is not the entire online marketplace, unless you let it be. Wed, 03 Sep 2014 22:15:00 GMT Ann Smarty Define Your Brand With Focus and Flexibility If you want customers to engage with your business, you need to clearly illustrate what it is all about. Wed, 03 Sep 2014 15:30:00 GMT Jim Joseph The Top 5 Errors Made by Money-Losing Ecommerce Sites Success is never guaranteed in online marketing but avoiding these common errors makes it much likelier. Tue, 02 Sep 2014 21:00:00 GMT Brett Relander 5 Easy Tweaks You Can Make to Consistently Land New Customers People visit your website looking for what you offer. Making them feel welcome is step one to earning loyal new customers. Tue, 02 Sep 2014 18:00:00 GMT Kimanzi Constable Marketing Automation Can Help Startups Sell Like the Big Brands Using software to develop leads can be effective, but keep four things in mind when forming a strategy. Thu, 28 Aug 2014 21:00:00 GMT Justin Gray 8 Ways to Influence Users to Download Your Mobile App You need to influence people even before they get to your landing page by convincing them of the value you're offering. Wed, 27 Aug 2014 20:30:00 GMT Rahul Varshneya 50 Favorite Online-Marketing Influencers of 2014 These people provide useful, reliable information in their blogs and on social media and have expert knowledge in various fields. Mon, 25 Aug 2014 15:30:00 GMT Jayson DeMers Cats Run the Show at the Most Adorable Pizza Hut in Japan Pizza Hut's latest Japanese commercial campaign stars incredibly cute cat employees at a fictional pizza joint. Mon, 25 Aug 2014 14:59:00 GMT Kate Taylor 5 Reasons Why Social-Media Marketing Is Overrated Billions of people enjoy social media but ever fewer are responding to the advertising bombardment. Mon, 25 Aug 2014 14:30:00 GMT Kimanzi Constable A Successful Content-Marketing Strategy Goes Far Beyond Page Views With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring. Fri, 22 Aug 2014 23:00:00 GMT Jon Salm Craft an Effective 'About' Page in 3 Simple Steps This page, which introduces you and your product to website visitors, can bring in new customers to your business if done well. Thu, 21 Aug 2014 20:00:00 GMT Matthew Toren The 4 Basics of Making Money on the Internet Used improperly, the web can be a black hole -- one in which you dump tens of thousands of dollars without results. Wed, 20 Aug 2014 19:30:00 GMT Doug and Polly White