News and Articles About Pay-per-click
Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here's some insight and some tips.
Don't fall into the trap of underestimating the power of social media or executive blogs. See the proper place for pay-per-cick advertising.
Pay-per-click advertising is a good way to make an honest living but a very tempting target for crooks all over the world.
One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help.
If you want to find the best keywords for your business, avoid these all-too-common missteps.
Use these three strategies to get more viewers to click on your ads.
PPC ads are so effective that by the time you can afford more, you may not need more.
Online marketing expert Rand Fishkin discusses the positives and the negatives behind both strategies.
In this Google Hangout we discuss all things online marketing and search engine optimization with the founder of Moz.
Your ad copy needs to be engaging and the result of careful testing and planning.
The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
What does each do, and what are pros and cons of each approach?
Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
If you're serious about getting your videos seen, it might be time to investigate pay-per-click advertising. It'll cost you, but you'll see results.
Tips for steering clear of common advertising pitfalls.
Explanations for eight common acronyms you might encounter in your online marketing efforts.
Your choice will depend on your budget and how fast you want to build traffic.
If you're only using the tool to track the number of visitors to your site, you aren't taking full advantage of its power.
Consider this advice for creating targeted keywords and maximizing click-through action.
If you need help managing your paid-search marketing efforts, consider this comparison of four options for business owners.
If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
Add logos, pictures, and rich media to your pay-per-click strategy.
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