Pay-per-click

News and Articles About Pay-per-click

The Overlooked Advertising Opportunity Small Businesses Should Not Miss
YouTube

The Overlooked Advertising Opportunity Small Businesses Should Not Miss

Why every entrepreneur should consider launching a YouTube ad campaign.
Tanya Benedicto Klich
Is Paid Search Ineffective for Online Marketing?
Pay-per-click

Is Paid Search Ineffective for Online Marketing?

Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here's some insight and some tips.
Neil Patel
The 3 Myths Most Entrepreneurs Tell Themselves About Marketing
Marketing Strategies

The 3 Myths Most Entrepreneurs Tell Themselves About Marketing

Don't fall into the trap of underestimating the power of social media or executive blogs. See the proper place for pay-per-cick advertising.
Dharmesh Shah
5 Ways You Can Be Swindled by Click Fraud
Pay-per-click

5 Ways You Can Be Swindled by Click Fraud

Pay-per-click advertising is a good way to make an honest living but a very tempting target for crooks all over the world.
Anca Bradley
These 4 Keyword Research Tools Will Make Your Job Easier
Advertising

These 4 Keyword Research Tools Will Make Your Job Easier

One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help.
Richard Stokes
How to Choose the Best Keywords for Your Online Marketing Campaign
Online Marketing

How to Choose the Best Keywords for Your Online Marketing Campaign

If you want to find the best keywords for your business, avoid these all-too-common missteps.
Richard Stokes
3 Steps to Improve Your Ad's Clickthrough Rates
Advertising

3 Steps to Improve Your Ad's Clickthrough Rates

Use these three strategies to get more viewers to click on your ads.
Richard Stokes
5 Reasons Why Pay Per Click Ads Work for Small Budgets
SEO

5 Reasons Why Pay Per Click Ads Work for Small Budgets

PPC ads are so effective that by the time you can afford more, you may not need more.
Brent Frei
Is PPC or SEO Better for Driving Traffic to Your Website?
Online Marketing

Is PPC or SEO Better for Driving Traffic to Your Website?

Online marketing expert Rand Fishkin discusses the positives and the negatives behind both strategies.
Jason Fell
SEO for Business Explained: A Conversation With Rand Fishkin
SEO

SEO for Business Explained: A Conversation With Rand Fishkin

In this Google Hangout we discuss all things online marketing and search engine optimization with the founder of Moz.
Jason Fell
If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads
Pay-per-click

If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads

Your ad copy needs to be engaging and the result of careful testing and planning.
Jonathan Long
Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?
Pay-per-click

Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?

The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
Jonathan Long
Should You Focus on SEO or Pay-Per-Click Marketing?
SEO

Should You Focus on SEO or Pay-Per-Click Marketing?

What does each do, and what are pros and cons of each approach?
Jonathan Long
9 Mistakes Killing the Success of Your Pay-Per-Click Advertising
Pay-per-click

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
Oz Ahmad