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News and Articles About Pay-per-click

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising
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Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
March 19, 2014 in Marketing
How to Advertise Your YouTube Videos

How to Advertise Your YouTube Videos

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If you're serious about getting your videos seen, it might be time to investigate pay-per-click advertising. It'll cost you, but you'll see results.
December 12, 2013 in Advertising
5 Pay-Per-Click Mistakes That Can Cost You Money

5 Pay-Per-Click Mistakes That Can Cost You Money

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Tips for steering clear of common advertising pitfalls.
April 16, 2013 in Advertising
SEM, SERPs and Other Online Marketing Terms Explained

SEM, SERPs and Other Online Marketing Terms Explained

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Explanations for eight common acronyms you might encounter in your online marketing efforts.
August 23, 2012 in Online Marketing
SEO vs. PPC: Knowing Which Is Right for Your Website

SEO vs. PPC: Knowing Which Is Right for Your Website

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Your choice will depend on your budget and how fast you want to build traffic.
Three Secrets to Using Google Analytics for Measuring Your Website's ROI

Three Secrets to Using Google Analytics for Measuring Your Website's ROI

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If you're only using the tool to track the number of visitors to your site, you aren't taking full advantage of its power.
February 27, 2012 in Your Website
Seven Tips for Improving Pay-Per-Click Campaigns

Seven Tips for Improving Pay-Per-Click Campaigns

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Consider this advice for creating targeted keywords and maximizing click-through action.
December 14, 2011 in Selling Online
A Look at Pay-Per-Click Tools for Small Businesses

A Look at Pay-Per-Click Tools for Small Businesses

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If you need help managing your paid-search marketing efforts, consider this comparison of four options for business owners.
August 17, 2011 in Online Marketing
Taking the Pain Out of Search Engine Marketing

Taking the Pain Out of Search Engine Marketing

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If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
July 15, 2011 in Online Marketing
Running Display Ads with Google Gets Easier

Running Display Ads with Google Gets Easier

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Add logos, pictures, and rich media to your pay-per-click strategy.
April 7, 2011 in Online Marketing

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