News and Articles About Taco Bell
A chat with the marketing executive credited with humanizing the strategy of the teen and Millenial-loved brand.
While the majority of people are watching their weight, a surprising number say they stop counting calories when dining out, a new study says.
On Monday, Taco Bell launched its first ever dollar menu, with advertising that looked as cheap as the tacos.
Chicken Fries are making a triumphant return at Burger King, two years after being taken off the menu.
Sales at KFC and Taco Bell boosted Yum Brands to a solid second quarter, while Pizza Hut struggled to keep up.
Taco Bell is launching a new low-calorie, high protein menu, and is testing Greek yogurt and other high-protein options as breakfast offerings.
X plus Y equals fast-food mega sales? From Doritos Locos Tacos to the Pizza Cake, bizarre food concoctions are appearing on menus across the nation.
In the battle of the chain restaurants, Consumer Reports found that customers were sick of many of fast food mega-chains' specialties.
The California-based Mexican grilled-chicken franchise, which attempted to go public in 2006, is eyeing a $100 million IPO.
Taco Bell is rolling out the Quesarito -- a quesadilla burrito combination -- nationwide on June 9.
Yum Brands is testing a new 'banh mi' concept in Dallas, attempting to capitalize on the growing fast-casual market.
7-Eleven has mason jars, TGI Fridays has food trucks and Taco Bell has too many ironic products to name. Here's what's fueling the hipster takeover.
The growing breakfast market and competition for health-conscious customers combine to create an explosion in demand for egg whites.
It's not unheard of for food trucks to move to brick-and-mortar locations. Chains becoming food trucks, however, is a more unique proposition.
Burger King is ditching its 40-year-old slogan in favor of the updated 'Be Your Way.'
Burger King is making burgers and fries available during breakfast hours at 5,000 restaurants in the US.
Taco John's is hardly as big as Taco Bell, but it landed a big-name partner in burrito making.
On the heels of a disappointing earnings report, McDonald's announced its mascot is getting a new look and joining social media.
In a quarter that saw fast-food breakfast wars and the polar vortex, here's how McDonald's is measuring up to the competition.
Fast-food chains have been trying to one-up each other with wacky offerings like the Waffle Taco and Chicken Corsage. Here are some of the weirdest items on the menu.
Boston Pizza customers can now vote on whether the chain should begin selling a Pizza Cake, a gas-powered pizza cutter or a pizza air freshener.
In the ongoing battle to prove which fast-food chain 'gets' millennials the most, KFC is now selling corsages for prom
Taco Bell aims to charm millennials by being just the right amount of edgy as it rolls out breakfast nationwide.
The day after Taco Bell began its breakfast sales, McDonald's announced plans to offer free McCafe coffee for two weeks during breakfast hours.