News and Articles About Taco Bell

Taco Bell Now Lets You Order and Pay Ahead by Smartphone
Mobile Payments

Taco Bell Now Lets You Order and Pay Ahead by Smartphone

Taco Bell is now the first fast-food chain to offer nationwide mobile ordering and payments for both drive-thru and dining room orders.
Kate Taylor
The 'Smart Slice' Is Coming: 5 Fast-Food Trends for 2015
Franchise

The 'Smart Slice' Is Coming: 5 Fast-Food Trends for 2015

From Taco Bell to Dunkin Donuts, fast-food giants are innovating heavily as they look to take a bigger bite of the market.
Brian Sozzi
Taco Bell's New Sister Restaurant Apologizes for 'Communist' Logo
Branding

Taco Bell's New Sister Restaurant Apologizes for 'Communist' Logo

Vietnamese sandwich concept Banh Shop promises to change its logo after Vietnamese-Americans called out Taco Bell's parent company for the red star design.
Kate Taylor
Taco Bell's Social Sauce: Less Sales, Mas Fun
Taco Bell

Taco Bell's Social Sauce: Less Sales, Mas Fun

A chat with the marketing executive credited with humanizing the strategy of the teen and Millenial-loved brand.
Bryan Elliott
When Eating Out, Your Diet Goes Out the Window
Personal Health

When Eating Out, Your Diet Goes Out the Window

While the majority of people are watching their weight, a surprising number say they stop counting calories when dining out, a new study says.
Kate Taylor
Taco Bell Reveals Crappy-Looking Dollar Menu Over Snapchat
Taco Bell

Taco Bell Reveals Crappy-Looking Dollar Menu Over Snapchat

On Monday, Taco Bell launched its first ever dollar menu, with advertising that looked as cheap as the tacos.
Kate Taylor
Nostalgia-Hungry Millennials Convince Burger King to Bring Back Chicken Fries
Burger King

Nostalgia-Hungry Millennials Convince Burger King to Bring Back Chicken Fries

Chicken Fries are making a triumphant return at Burger King, two years after being taken off the menu.
Kate Taylor
Pizza Slips and Breakfast Soars in Yum Brand's Latest Earnings
Yum Brands

Pizza Slips and Breakfast Soars in Yum Brand's Latest Earnings

Sales at KFC and Taco Bell boosted Yum Brands to a solid second quarter, while Pizza Hut struggled to keep up.
Kate Taylor
Taco Bell's New Strategy in the Breakfast Wars: Protein Power
Breakfast

Taco Bell's New Strategy in the Breakfast Wars: Protein Power

Taco Bell is launching a new low-calorie, high protein menu, and is testing Greek yogurt and other high-protein options as breakfast offerings.
Kate Taylor
The Weirdest Fast-Food Mashups in America
Fast Food

The Weirdest Fast-Food Mashups in America

X plus Y equals fast-food mega sales? From Doritos Locos Tacos to the Pizza Cake, bizarre food concoctions are appearing on menus across the nation.
Kate Taylor
Survey: McDonald's Has the Worst Burger in America
Fast Food

Survey: McDonald's Has the Worst Burger in America

In the battle of the chain restaurants, Consumer Reports found that customers were sick of many of fast food mega-chains' specialties.
Kate Taylor
El Pollo Loco Files to Go Public
IPO

El Pollo Loco Files to Go Public

The California-based Mexican grilled-chicken franchise, which attempted to go public in 2006, is eyeing a $100 million IPO.
Kate Taylor
Will Taco Bell's Latest Mashup Be a Hit?
Taco Bell

Will Taco Bell's Latest Mashup Be a Hit?

Taco Bell is rolling out the Quesarito -- a quesadilla burrito combination -- nationwide on June 9.
Kate Taylor
Taco Bell and KFC's Parent Company Sees a Future in Vietnamese Sandwiches
Yum Brands

Taco Bell and KFC's Parent Company Sees a Future in Vietnamese Sandwiches

Yum Brands is testing a new 'banh mi' concept in Dallas, attempting to capitalize on the growing fast-casual market.
Kate Taylor