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Business News

Taco Bell Just Premiered ‘Mexican Pizza: The Musical’ on Tik Tok, Starring Dolly Parton and Doja Cat

In a kitschy Taco Bell marketing campaign, Dolly Parton, Doja Cat, and Tik Tok stars pay homage to the return of their favorite menu item.

By Jonathan Small

Business News

The Wait Is Over as Fans Celebrate the Return of Taco Bell’s Cult-Favorite Menu Item: ‘Nature Is Healing’

By Emily Rella

Business News

Viral Receipt Rings Up Over $5,550 and Is Dubbed ‘The World’s Most Expensive Taco Bell Order’

By Emily Rella

Business News

Taco Bell to Launch First-Ever Business School for Employees

By Emily Rella

Buying a Franchise

How Taco Bell Became the Top Franchise in the World

The brand's secret hot sauce is letting its franchisees take risks that lead to innovation. That willingness to entertain big ideas has won the company the #1 spot on our Franchise 500 ranking for the second year in a row.

By Maggie Ginsberg

Business News

Taco Bell is Giving Customers One Taco a Day for a Month

The Taco Lover's Pass will be available nationwide.

By Emily Rella

Business News

Taco Bell Shocks Diehards With a Surprise Menu Item for One Week Only

The five-piece order will be available beginning January 6.

By Emily Rella

Business News

John Daly’s Absurd $500 Taco Bell Order is Going Viral: ‘Don’t Drink and Order Taco Bell’

The pro golfer racked up quite the bill while celebrating in Miami this week.

By Emily Rella

Business News

Taco Bell is Handing Out Free Tacos Next Week — Here’s How to Get Yours

The chain is running its 'Steal a Base, Steal a Taco' promotion on November 3.

By Emily Rella

Business News

Taco Bell is Rolling Out A Subscription Service That Will Give Fans a Taco a Day

The chain announced that it will be rolling out its new Taco Lover's Pass at select locations.

By Emily Rella

Buying a Franchise

Taco Bell’s Entrance Into the Chicken Sandwich Wars Brings Up More Questions Than Answers

Taco Bell's long-awaited Crispy Chicken Sandwich Taco is now available for a limited time. Should you bite into one?

By Dan Bova

Business News

Taco Bell is Giving Away Free Tacos for a Year — Here’s How You Can Win Them

One hundred winners will be randomly chosen between now and the final day of the sweepstakes.

By Emily Rella

Business News

Fans in a Frenzy as Taco Bell Announces Nationwide Shortages: ‘Times Are Tough’

The chain quietly posted a disclaimer to its website this week after Twitter users noticed that several locations were out of certain menu items and ingredients.

By Emily Rella

Business News

Taco Bell is Giving Out Free Food to Vaccinated Customers

All you need to do is show proof of vaccination in order to get in on the free grub.

By Emily Rella

Business News

Internet Has Meltdown After Taco Bell Removes Fan-Favorite Menu Item: ‘My Life is Over’

Another cheesy one bites the dust as Taco Bell fans are mourning the loss of a cult-favorite menu item.

By Emily Rella

Marketing

How Taco Bell Proves Old-School Marketing Tactics Still Work

Here's how Taco Bell leverages TV and radio ads as well as other old-school marketing tactics like billboards for marketing success.

By John Boitnott

Business News

Taco Bell Brings Back a Fan Favorite for the First Time in Five Years. People Are About to Lose Their Minds.

Last year, the fast food chain eliminated more than a dozen menu items. This time, it's reintroducing a popular snack.

By Justin Chan

Marketing

Te Quiero Mucho: How to Benchmark Taco Bell’s Winning Marketing Strategy

By taking bold action, knowing its audience and staying flexible, Taco Bell delivers effective marketing that every small businesses owner can emulate.

By John Boitnott