The brand's secret hot sauce is letting its franchisees take risks that lead to innovation. That willingness to entertain big ideas has won the company the #1 spot on our Franchise 500 ranking for the second year in a row.
The chain quietly posted a disclaimer to its website this week after Twitter users noticed that several locations were out of certain menu items and ingredients.
By taking bold action, knowing its audience and staying flexible, Taco Bell delivers effective marketing that every small businesses owner can emulate.