Taco Bell is Giving Customers One Taco a Day for a Month The Taco Lover's Pass will be available nationwide.

By Emily Rella Edited by Jessica Thomas

Opinions expressed by Entrepreneur contributors are their own.

SOPA Images | Getty Images

Taco Bell lovers just got a saucy start to the new year.

The fast-food chain announced that it will be testing out a new Taco Lover's Pass through its app for national rollout, which will give customers one taco each day for 30 days for the reasonable price of $10.

The program was briefly tested in the chain's Tuscon, Arizona market last year and saw great success in bringing in new rewards customers.

Included in the pass are seven of the chain's most coveted tacos — Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Doritos Locos Tacos, Doritos Locos Tacos Supreme and Spicy Potato Soft Taco.

The "Secret Taco Lover's Pass" menu will unlock on the app once the customer purchases the pass, which will activate on the day it's been bought.

The chain recently made headlines when it announced last month that it would be rolling out bone-in chicken wings, which are available for one week only beginning today.

Taco Bell also doled out free breakfast burritos to customers on October 21 in an effort to promote its breakfast menu.

The chain is operated by parent company Yum! Brands which also oversees KFC and Pizza Hut.

Yum! was up 28.23% year over year as of Thursday morning.

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

She Started a Creative Side Hustle While Working 'Dead-End' Jobs — Then Grew It From $10,000 to Over $50,000 a Month: '[It] Became Magnetic'

Alyssa O'Toole, 35, juggled "mismatched uniforms and odd hours" to turn her passion into a business.

Buying / Investing in Business

Former Zillow Execs Target $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Business News

Have You Made an Amazon Return in the Last Decade? You Might Be Getting a Refund.

Amazon is issuing refunds, and some returns are dated as far back as 2018.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

TikTok Is Laying Off Some U.S.-Based Employees This Week. Here's What We Know.

TikTok did not disclose the number of employees affected by the layoffs.

Franchise

How Do I Start a Franchise?

Keep in mind these requirements when you consider making the move from business owner to franchisor.