Marketing Bootcamp

Rocket Hub and Ovation Team Up to Bring Crowdfunding to TV

Rocket Hub and Ovation Team Up to Bring Crowdfunding to TV
Image credit: Shutterstock
Reader Resource

Get the working capital your business needs–learn more about Entrepreneur Lending, powered by CAN Capital »

There are hundreds of online crowdfunding platforms, but this fall, crowdfunding gets a new platform: television.

Crowdfunding platform RocketHub, which was recently acquired by entrepreneur network EFactor for $15 million, has partnered with independent network Ovation TV to launch a TV special about creative people raising money to fund their dreams through crowdfunding.

The TV special, which does not have a name yet, will be available to a potential audience of 50 million strong. (The Ovation TV network includes subscribers from Comcast Cable/Xfinity, DIRECTV/AT&T U-verse, Time Warner Cable, Verizon FiOS, Charter Communications, Bright House Networks, and a handful of other smaller providers.)

Related: Crowdfunding Platform RocketHub Acquired for $15 Million

The television special will feature three artists and will tell their story, what they are working on and what it is like to raise money on a crowdfunding platform.

“Ovation is committed to empowering the next generation of artists. We are inspired and motivated by the level of talent in the independent artistic community,” says Charles Segars, CEO of Ovation, in a statement announcing the initiative, which has been dubbed "Creative Studio." “Creative Studio addresses a very real obstacle that many artists face in obtaining funding for their projects.”

Related: Déjà Vu 2012: A Zombie-Frankenstein JOBS Act 2.0 Is in the Works

The top three contenders, as determined by a panel of judges, also get $5,000 each to go towards whatever project they are raising money to support.

To be considered for the prize, artists need to apply between now and Sept. 4, 2015. Those creative entrepreneurs who are selected will get coaching throughout their process -- from advice on what they need to do before the campaign launches to how best to socialize their project on social media -- in addition to the organic publicity that comes with being on a television show.

Related: An Insider Look at RocketHub, the AlleyNYC Company That Sold for $15 Million

Edition: December 2016

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now