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What Motivates People to Buy Certain Products (and Why You Should Care)

Discover how to pinpoint your target market's motivators and use them to increase sales.

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Opinions expressed by Entrepreneur contributors are their own.

On average, 2.86% of e-commerce website visits convert into a purchase, according to conversion rate optimization company Invesp. That’s 1 in 35, leaving a lot of room for improvement.

Muqamba | Getty Images

Although you can use advanced tactics to increase conversion rates, sometimes it’s the simplest things that make the biggest impact.

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