Entrepreneurs: 12 basic books to read in 2021

I invite you to make a resolution to "read a book a month." It is not a crazy goal, and it would contribute a lot to your growth as an entrepreneur.
Entrepreneurs: 12 basic books to read in 2021
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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.
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In my last column I talked about the importance of New Year's resolutions, and I'm sure many of you made a list of resolutions in which one of the points is "read more." Or am I wrong? And it is that, definitely, reading is one of those activities that allow us to get out of our routine, and at the same time, continue learning and developing as entrepreneurs.

If you read my column well, you will remember that one of my recommendations to achieve your goals is to set concrete and achievable goals, so that they are not only left with good intentions.

In this way, I invite you to transform your purpose of "reading more" to "read a book a month." It is not an unreasonable goal, and it would surely contribute a lot to your growth as an entrepreneur. To make this goal even simpler, I share 12 recommendations of titles that should not be missing in your library this 2021.

Entrepreneur Library 2021

1. The key point , Malcolm Gladwell

Image: Free Market

How to reach the point where a project takes off and stops growing in a linear way to do it exponentially? Check out this book by Malcolm Gladwell, one of the favorite authors for entrepreneurs, where you will find the key elements to reach this point.

2. From Zero to One , Peter Thiel

Image: Free Market

Many talk about how to take a company from a starting point to a point of growth and success, but how to take the previous step? How to build a company from scratch? This is what Peter Thiel, a member of what was once the Paypal Mafia, Facebook Investor and many other successful startups, teaches us.

3. Surviving failure , Leticia Gasca

Image: The Basement

One of the biggest taboos that have been broken in the entrepreneurial ecosystem is the fear of failure. In large part, this has been achieved thanks to the work of the FuckUp Nights team, a movement of Mexicans who have taught us that we should not run from failure, but learn from it. Lety Gasca, founder of FuckUp Nights, shares some of the lessons learned from the failures of hundreds of entrepreneurs.

4. Make it Big! , Gary Vaynerchuk

Image: Amazon

In 2015 I met Gary Vaynerchuck, who has accomplished great things in the digital realm and on social media. This fun and noisy entrepreneur put himself on the map with his book Crush It, in which he provides a guide to turning our passion into a truly disruptive startup. Do not miss this book (which, by the way, accompanied me this vacation).

5. The Power of Starting Something Stupid , Natalie Norton

Image: Amazon

In tough times, an entrepreneur has to be ready to do things that others may find unconventional, or even stupid. This is something that some of the most brilliant entrepreneurs know, and that Natalie Norton seeks to transmit to us so that we can conquer fear and carry out our wildest ideas.

6. A world without poverty: social enterprises and the future of capitalism , Muhammad Yunus

Image: The Basement

The father of social entrepreneurship has written several books, but this is perhaps his most famous work and the one that has helped lay the foundations of social entrepreneurship. If you want to understand this branch of entrepreneurship, you definitely have to have this work in your library.

7. Creativity, Inc. , Ed Catmull

Image: Amazon

Can you imagine the weight that creativity has in a company like Pixar? The production company, one of the companies that has best managed to capitalize on creativity, knows that creativity is much more than a way to create new characters, and that it can even be a tool to inspire. This is one of the books that I most want to read this year.

8. Uncharitable , Dan Pallotta

Image: Amazon

If you remember my note on Social Entrepreneurship vs Philanthropy , you will remember that I was inspired by the TED talk by Dan Pallotta, an expert in philanthropy who has identified the points that limit its impact, and who is now dedicated to finding sustainable solutions to social problems. Don't miss this book, which inspired that TED talk.

9. Conscious Capitalism, John Mackey and Raj Sisodia

Image: Amazon

Can capitalism be a force for good? That is what John Mackey, founder of Whole Foods, proposes, who shares in this book examples of some companies that are more than a generator of capital, and that are managing to generate a positive impact on their environment. It is definitely a good way to understand the new face of some companies.

10. Lean Startups for Social Change: The Revolutionary Path to Big Impact , Michel Gelobter

Image: Amazon

The "Lean Startup" model helps entrepreneurs create flexible organizations capable of adapting to changes and better prepared to survive the challenges that any new company faces. What would you think if I told you that the same principles can be applied to organizations that generate social impact? Learn how to use the “lean” methodology to solve big social problems.

11. The 4 Hour Work Week, Tim Ferriss

Image: Free Market

Would you like to have a lifestyle where you can live anywhere, work no more than 4 hours a week and be able to enjoy your life to the fullest? That's what Tim Ferris proposes, a social experimenter who has traveled the world learning from the best entrepreneurs to create a formula for success that you can follow in simple steps.

12. What is Social Entrepreneurship? , Juan Del Cerro

Image: Disruptivo.tv

Ok, I admit, I couldn't list the books for this year without being tempted to include my own. If you are interested in learning more about social entrepreneurship, this book is a simple guide that will allow you to better understand the impact business model and learn about the entrepreneurial ecosystem. In addition, it will give you the necessary tools to get started and become a successful social entrepreneur.

So now you have it, these are my 12 proposals to keep you reading all this 2021. Let's follow us on social networks and see how we progress in reading each one!

Which ones would you add?

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