The Aunt Jemima Brand Changes Its Name for the First Time in a Century

The product line was accused of promoting racial stereotypes.
The Aunt Jemima Brand Changes Its Name for the First Time in a Century
Image credit: PepsiCo

Free Book Preview Winfluence

Get a glimpse of how to influence your audience’s buying habits using traditional and unconventional influencer marketing techniques.
Entrepreneur Staff
1 min read
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

The Aunt Jemima food product line changed its name to Pearl Milling Company according to a statement from the PepsiCo company, which owns the company.

This change after 100 years of history with Aunt Jemima was announced for the first time in June 2020 due to the original name and logo used by the figure of “Mami,” a black maid who was used in the plantations. southerners before the American Civil War.

The brand had come under fire on social media and called for a boycott in recent days, amid widespread anti-racism protests in the United States following George Floyd's death at the hands of police in Minneapolis.

"We recognize that Aunt Jemima's origins are based on racial stereotypes," said Kristin Kroepfl, vice president and president of marketing for Quaker Foods North America in a statement last summer.

The Aunt Jemima brand was created in 1889 by Chris Rutt and Charles Underwood, two white men, to market their ready-made pancake flour.

More from Entrepreneur

Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur