Moët Buys 50% of Jay-Z's Champagne Brand
The "Empire State of Mind" singer's brand is recognized for its iconic metallic bottles that can fetch prices of up to $580.
The partnership's financial terms are not known, but it is the luxury brand's latest effort to reach out to younger customers.
The "Empire State of Mind " singer's brand is one of the most current in the sparkling wine industry and is recognized for its iconic metal bottles that can fetch prices of up to 12,000 pesos (about $ 547).
This partnership comes at a difficult time for champagne, says the Journal , as the pandemic has caused the cancellation of weddings, graduations and other events that reduced their sales by 20% in 2020.