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These are the 7 dates you will sell more before the end of the year

The last two months of the year is about to begin. Are you going to waste it or will you prepare a strategy to close 2022 with force?

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.
This story originally appeared on Premo

The last two-month period of the year is about to begin, that is, November and December , times when more money circulates because many workers receive payment of various benefits such as Christmas bonus , savings account, grocery vouchers, among others. This means that you and your business have the possibility to sell more.

Daniel Lloyd Blunk-Fernández vía Unsplash
Día de Muertos volverá a tener sus desfiles y fiestas tradicionales.

November begins with a festive atmosphere, since in Mexico the Day of the Dead is celebrated, the list of festivities continues with the December holidays , which include posadas, New Year's Eve parties in companies, Christmas , the New Year and the traditional celebration. of Three Kings Day . How to take advantage of this seasonality to sell more

The answer is to prepare a strategy to sell more. Here are some information about the main dates that you can take advantage of in these months so that you take them into account when designing your marketing and sales strategy.

Day of the Dead and Halloween

This date represents good income for certain businesses such as:

  • Flower shops, bars and canteens, bakeries, food stores, typical sweets, alcoholic beverages and costumes, as well as hotels.
  • The average spending for these two days is between $ 1,000 and $ 2,000.
  • 75% of Mexicans prefer to celebrate Day of the Dead instead of Halloween.
  • Estimates indicate that sales increase by up to 50% in bakeries, costumes, meat, supermarkets, travel agencies and in sales in general.

Good end

This year it will be held from November 11 to 17, 2021 throughout the Mexican Republic. It is characterized by offering products and services with special prices, unique discounts and exclusive offers, which are not presented in any other period of the year.

What you should take into account to sell more:

  • Last year, sales of 100,000 million pesos were registered, according to the Confederation of National Chambers of Commerce, Services and Tourism (Concanaco Servytur).
  • The preferred form of payment was cash or debit card, 56% of the operations were carried out with these means.
  • The most purchased are clothing, footwear, furniture and household items such as flat screens, computer and telephone equipment, travel, jewelry and cosmetics. Lastly, toys, music, and movies.

Nor should you forget Black Friday and CyberMonday , which although they are not Latin parties, they are having greater penetration thanks to online sales.

December's holidays

All December there is a festive atmosphere. This season is one of the best seasons to sell more and they are dates that almost any type of business can take advantage of to do marketing and create exclusive offers.

The products that sell the most are batteries, foods such as snacks, soft drinks, beer, spirits, dairy creams, butter, mayonnaise, pasta, condiments, among other supplies to prepare Christmas and New Year 's dinner.

  • Beauty products such as dyes, makeup, catalog products, lotions.
  • Restaurants and bars also increase their sales.

What you should consider is that on these dates emotions are sold, so your efforts should be oriented on how to connect emotionally with your consumers. Remember that when a customer approaches your store, they do not enter to consume food or buy a gift, but rather they are looking to find the ideal space to spend time with family and friends, or to give love and affection. Try to evoke the right emotion.