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Barter to the Cause

Does cutting costs sound like a good start-up idea? Read on for 5 tips to help you save money by bartering.

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This story appears in the October 2002 issue of Entrepreneur. Subscribe »

Almost every start-up expert tells you to barter to save money-but very few actually tell you how to realistically use bartering to reduce costs. We went to Bob Meyer, publisher of BarterNews Magazine, to get the skinny on this oft-mentioned start-up strategy.

  • Know the difference between direct barter and exchange barter. Direct barter means to swap your product or service for the product or service of your vendor. Exchange barter is when you're part of a barter group with other businesses, and each business earns "trade dollars" that can be exchanged for needed items.
  • Don't believe the misconception that you'll somehow get shady products or services in barter.

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