Beth Comstock is a Marketer on a mission. Intrigued by ideas at the intersection of design & technology. CMO at GE. Aspiring innovator. Sometime writer. Relentless traveler.
Hiring Tips
There Is No Lone Genius. Hire a Team With These 4 Types.
Diverse teams drive more innovation. Hiring people with different styles, backgrounds and experience increases the success of teams.
Brilliant Ideas
GE's Beth Comstock: Here's How I Sell An Idea
You put it out there, but then you have to be prepared to defend your brilliant idea.
Travel Tips
Out of Office: When You're Flying, So Should Your Mind
Travel is a big part of most business jobs and doing travel right should be invaluable.
