Beth Comstock

Beth Comstock

Chief Marketing Officer, GE

Beth Comstock is a Marketer on a mission. Intrigued by ideas at the intersection of design & technology. CMO at GE. Aspiring innovator. Sometime writer. Relentless traveler.

 

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Hiring tips

There Is No Lone Genius. Hire a Team With These 4 Types.

Diverse teams drive more innovation. Hiring people with different styles, backgrounds and experience increases the success of teams.

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Brilliant ideas

GE's Beth Comstock: Here's How I Sell An Idea

You put it out there, but then you have to be prepared to defend your brilliant idea.

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Travel tips

Out of Office: When You're Flying, So Should Your Mind

Travel is a big part of most business jobs and doing travel right should be invaluable.

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