Emily Reynolds | Page 3

You know the saying "Any press is good press"? Don't believe it. Here are some tips from a seasoned PR vet on how to make the best of a bad situation.

Small businesses often depend on one primary client for their primary source of income. Or at least they think they do. But the "biggest" client doesn't always mean the "best" client. Here's why.

In my 15 years as a business owner, I've encountered a lot of success and failure when bringing aboard both new team members and new clients. Here are some pointers to increase your chances of positive outcomes and avoid negative ramp-ups when you're establishing new business relationships.

In my 15 years of work in the public relations industry, I've come across my share of celebrity crises and have had to learn to navigate, manage and mitigate them.

Day after day, I realize that I'm using the skills I learned there, applying the lessons I gleaned there and performing many of the same functions I undertook there. Just how are the roles similar?

Truly loving your business and thriving off of what you do is the single most valuable key to business success.

In the age of information sharing, it's just as important for fellow entrepreneurs to share their success stories as cautionary tales. Here, I present the five most valuable steps I took in launching and growing my PR firm, which started as just a dream in my basement apartment and now operates out of a handful of major hubs, generating record-breaking profits each year.

PR is, at its core, storytelling. And the story of my now-thriving solo-owned business has been fraught with as many mistakes as successes, as many fall down the ladder as steps up. It's from my missteps, in fact, that I learned even more than from my triumphs, and this article presents 5 of my biggest blunders on the road to a flourishing small business.