Emily Reynolds | Page 2

When you're trying to make a name and a mark for yourself and your business, it's really important to get on the media's good side — and stay there.

There are different types of bosses, with different types of strengths. Some are great at getting things done, some are great at motivating others to get things done. The marketplace needs both — but it's awfully hard to find an exceptional manager and an exceptional leader all in the same individual.

Podcasts are a great vehicle for promoting yourself, your brand, and your vision. They have an expansive reach to an unlimited number of listeners and an evergreen shelf life on the web. Because they're so widespread and continually available, you'll want to make your podcast interview as effective and impactful as possible.

Most entrepreneurs start out with a limited customer base in mind, a particular slice of a specific market. But if and when you feel ready to expand your reach to a wider audience, should you? Can you? Here, a business owner in the midst of transition shares insights on sector expansion.

Think you can't get any work done when duty calls you away from your office? Think again! It's amazing how efficiently some tasks can be performed from America's new third workspace: your vehicle.

The 21st century has seen a shift away from the company that's "selling" and toward the consumer that's "buying." Business practices, like PR campaigns, have had to transition in kind to stay relevant in the current culture and to resonate with the public.

When the buck stops with you, you've got to be prepared for all that entails — both sucking up the losses and sharing the wins. There's nothing you can physically do to train for this inevitability; rather, it's a mental exercise of reframing that will maintain your balance as the boss.

In a perfect world, being a parent and being a business owner wouldn't conflict with each other. But the world is far from perfect, so this busy mother of five had to reenvision and redefine what it means to her to succeed in her two most important roles.

Despite the modern conveniences of remote work and flexible hours, workloads aren't actually getting any lighter. In fact, for business owners especially, the volume is often overwhelming.

Having a solid brand and getting your brand publicized are two distinct things. Here are insights on how to increase your chances of garnering your brand's media coverage.

When your clients make your life miserable, you have to decide if it's worth redirecting the relationship or just cutting ties and moving on.

The traditional concept of "press" may have changed between the 20th and 21st centuries, but the time-proven value of a press release crafted specifically with the current marketplace in mind is still very much on trend and in fashion.

What do you want your brand to stand for, and how should you sculpt your messaging in today's highly contentious culture?

There's little argument that PR efforts are vital, if not downright necessary, to the success of present-day entrepreneurship. But many businesses still debate the merits of taking on an outside agency, and even once they're convinced, what type of firm should they hire: specialist or generalist?

How can the word "problem" be a good thing? Here, a small business owner with 15 years of personnel management under her belt shares how the hard-to-manage team members are actually the ones who make you a better leader.

Many small businesses have neither the budget nor the inclination to hire an outside agency for their marketing. Here, an outside agency owner shares advice on how to keep things in-house most efficiently and effectively.

Is there anything new to say about how to write a successful pitch? Maybe not. But this veteran PR pro has a handful of tactics she routinely employs to get client results.

You want to cultivate an amiable atmosphere at work with your team. But sometimes, the line can get blurry between "friendly" and "friends." Here's how to keep roles clear and relationships healthy.

The better you are to your customers, the better they are to you. Here's how this lesson translates to business and why you should do the same.

The ideal of treating all your employees equally doesn't always lead to optimal outcomes. Instead, cater your management style to individual personality types — then watch your staff blossom!

Here is what you can do to get your own name out there in the media, get a leg up on the competition and regain or maintain sure footing in your industry.

This busy entrepreneur has figured out what makes both her household and her business hum on all cylinders — and it isn't automated processes or streamlined procedures. It's people.

Many people dream of having their own business, and today, that dream often extends to doing so remotely. But what does it take to make that dream a reality?

Are dream bosses born or made? It's a bit of both. Here's what I learned the hard way that can help you tap into your dream boss potential.

You know the saying "Any press is good press"? Don't believe it. Here are some tips from a seasoned PR vet on how to make the best of a bad situation.

Small businesses often depend on one primary client for their primary source of income. Or at least they think they do. But the "biggest" client doesn't always mean the "best" client. Here's why.

In my 15 years as a business owner, I've encountered a lot of success and failure when bringing aboard both new team members and new clients. Here are some pointers to increase your chances of positive outcomes and avoid negative ramp-ups when you're establishing new business relationships.

In my 15 years of work in the public relations industry, I've come across my share of celebrity crises and have had to learn to navigate, manage and mitigate them.

Day after day, I realize that I'm using the skills I learned there, applying the lessons I gleaned there and performing many of the same functions I undertook there. Just how are the roles similar?

Truly loving your business and thriving off of what you do is the single most valuable key to business success.