Jed Williams and John Swanciger

Jed Williams and John Swanciger

Jed Williams is the vice president, consulting and senior analyst for BIA/Kelsey, a research and advisory company focused on the local-advertising marketplace. John Swanciger is the CEO of Manta, an online community for small businesses. 

3 Keys to Measuring the Success of Your Loyalty Program
Loyalty Programs

3 Keys to Measuring the Success of Your Loyalty Program

Launching a customer-loyalty program isn't enough. To make it worth your while, you need to ensure you are getting the most out of it.
A Checklist to Get Your Customer-Loyalty Program Off the Ground
Loyalty Programs

A Checklist to Get Your Customer-Loyalty Program Off the Ground

With more companies vying for consumers' attention (and money), businesses need to create loyalty programs to get customers on board and to stay. Here is a checklist to create a program in the digital world.
Why Small Businesses Should Be Utilizing Customer-Loyalty Programs
Loyalty Programs

Why Small Businesses Should Be Utilizing Customer-Loyalty Programs

One of the easiest ways to turn customers into loyal followers is to show them that you care.
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.