Jed Williams and John Swanciger

Jed Williams is the vice president, consulting and senior analyst for BIA/Kelsey, a research and advisory company focused on the local-advertising marketplace. John Swanciger is the CEO of Manta, an online community for small businesses. 

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Growing a Business

3 Keys to Measuring the Success of Your Loyalty Program

Launching a customer-loyalty program isn't enough. To make it worth your while, you need to ensure you are getting the most out of it.

Growing a Business

A Checklist to Get Your Customer-Loyalty Program Off the Ground

With more companies vying for consumers' attention (and money), businesses need to create loyalty programs to get customers on board and to stay. Here is a checklist to create a program in the digital world.

Marketing

Why Small Businesses Should Be Utilizing Customer-Loyalty Programs

One of the easiest ways to turn customers into loyal followers is to show them that you care.

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