Jed Williams is the vice president, consulting and senior analyst for BIA/Kelsey, a research and advisory company focused on the local-advertising marketplace. John Swanciger is the CEO of Manta, an online community for small businesses.
About Jed Williams and John Swanciger
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Launching a customer-loyalty program isn't enough. To make it worth your while, you need to ensure you are getting the most out of it.
With more companies vying for consumers' attention (and money), businesses need to create loyalty programs to get customers on board and to stay. Here is a checklist to create a program in the digital world.
One of the easiest ways to turn customers into loyal followers is to show them that you care.