Joe Pulizzi is founder of Content Marketing Institute, a Cleveland-based education and training organization for content marketing, which hosts the annual Content Marketing World event. He has written four books, including the most recent, Content Inc. (McGraw-Hill, 2015). You can read his blog here.
About Joe Pulizzi
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Small Business Heroes
No matter how small your business, you can set yourself up as a thought leader with the right content marketing strategy. Here's where to start.