Entreprenuer and Author; Founder, Content Marketing Institute
Joe Pulizzi is founder of Content Marketing Institute, a Cleveland-based education and training organization for content marketing, which hosts the annual Content Marketing World event. He has written four books, including the most recent, Content Inc. (McGraw-Hill, 2015). You can read his blog here.
Writing down your goals and reviewing them daily are critical for success.
Before you embark on a content strategy, make sure you answer these four questions. Otherwise, it could be a waste of valuable time and dollars.
While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
No matter how small your business, you can set yourself up as a thought leader with the right content marketing strategy. Here's where to start.