Steve Blank and Bob Dorf
Steve Blank is a professor of entrepreneurship and former serial entrepreneur. His latest book is The Startup Owner's Manual.
Bob Dorf is a serial entrepreneur, customer-development consultant and co-author of The Startup Owner's Manual.
Starting a Business
In this book excerpt, Steve Blank and Bob Dorf outline lean methods to get customers to spend more, and to send referrals your way.
You have customers for your new mobile app or retail website. Here's how to fight churn.
Now that you've launched a mobile app or retail website, it's time to 'pull' customers toward you. Here's how.