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Senior Marketer, Expedia
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Don't be too quick to assume that what these studies preach is an absolute and measurable truth.
Ever hear of Brain.fm, which uses algorithm-generated music to set a deeply focused mood? We hadn't, either.
Many cash-strapped startups abandon the "superfluous" investment of marketing. Big mistake, because marketing can actually provide that cash.
Don't be fooled by its often silly exterior -- when it comes to marketing, Snapchat is the real deal.
While your startup's future may depend on business travel, that future also depends on an ability to stay within a budget.
Healthy cuisine? A massage after a day of meetings? Allergen-free bedding? What can you do to reduce your employees' travel stress?
Unlimited PTO policies often seem risky -- but not for the reason you think.
In this age of looming tech giants and super brands, your young-gun startup may seem an appealing morsel. Here's how to resist the giants and still keep your investors happy.
The mood in Britain? Uncertainty. But airlines are competitive, the dollar is strong and there are still plenty of reasons to head to the mother country.