Senior Marketer, Expedia
Don't be too quick to assume that what these studies preach is an absolute and measurable truth.
Ever hear of Brain.fm, which uses algorithm-generated music to set a deeply focused mood? We hadn't, either.
Many cash-strapped startups abandon the "superfluous" investment of marketing. Big mistake, because marketing can actually provide that cash.
Don't be fooled by its often silly exterior -- when it comes to marketing, Snapchat is the real deal.
While your startup's future may depend on business travel, that future also depends on an ability to stay within a budget.
Healthy cuisine? A massage after a day of meetings? Allergen-free bedding? What can you do to reduce your employees' travel stress?