Get All Access for $5/mo

Budweiser's First NFT Collection Sells Out Within an Hour Buyers of legal drinking age could purchase the NFTs on the brand's website using Ethereum, Bitcoin or a credit card.

By Amanda Breen

On Monday, Budweiser joined the non-fungible token craze with the launch of its first collection of unique pieces of digital art depictions of beer cans that sold for hundreds of dollars each.

Dubbed the "Heritage Collection," the Anheuser-Busch InBev brand's 1,936 pieces (symbolic of the year Budweiser's first cans were created), were initially offered at two price points: 1,900 "Core Heritage Cans" at $499 each and 36 "Gold Heritage Cans" at $999 each. Both blockchain-based tokens sold out within the hour. Buyers of legal drinking age could purchase the NFTs on the brand's website using Ethereum, Bitcoin or a credit card.

Related: What Is an NFT? Inside The Next Billion-Dollar Crypto Sensation.

"The Budweiser 'Heritage Collection' is designed to celebrate the brand's iconic history while also moving Budweiser into the metaverse," said Spencer Gordon, Anheuser-Busch's VP of digital and Draftline, the brand's in-house creative agency. "The launch of this NFT collection is yet another example of our innovative and consumer-first approach to further strengthen our inconic brands."

The brewer's NFT debut marks AB InBev's first foray into the metaverse, but many other brands have capitalized on the digital hype this year, dropping NFTs and raking in the profits. Coca-Cola and the NBA are two major players that have already joined the club. Although NFTs are considered a hot investment by many, studies show that nearly half of U.S. adults aren't familiar with the digital asset.

Related: NFTs Are So Much More Than JPEGs

Adidas, American Eagle, Quiznos and McDonald's are just some of the brands that have introduced their first collections this month, with more sure to follow soon.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Science & Technology

5 Rule-Bending AI Hacks to Make Your Mornings More Productive and Profitable

By 2025, AI will transform productivity by streamlining workflows and cutting costs. Major companies like Microsoft, Google, and OpenAI are leading the way, advancing AI into "Phase 3," where tools act as digital assistants. Discover 5 AI hacks to boost efficiency and redefine your daily routine.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Marketing

5 Critical Mistakes to Avoid When Giving a Presentation

Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.