Marketing Midterm Test your sales quotient.

As a new business owner, you have important questions about yourcompany's sales and marketing programs. How will you create aprofessional image and win customers? Where will you run ads andhow often? How can you use public relations and special events toget noticed? How much should you invest in direct-mail marketing?Take this quick quiz to test your sales and marketing know-how;then read the expert tips to put your marketing program on the fasttrack.

Answer True or False

1. A new business should produce a quick, temporary brochure atfirst, then invest in a higher-quality piece when the businessbecomes successful.
A. True