Opinions expressed by Entrepreneur contributors are their own.
Do people like you? Do they really, really like you? Even if you're not a movie star, you still have to hone your personal magnetism. As an entrepreneur, you're your company's best spokesperson. But what if your charisma is lacking a bit?
In psychologist Andrew DuBrin's view, the solution is obvious: Build up your charisma muscles. "It's not easy to do," acknowledges the author of Personal Magnetism: Discover Your Own Charisma and Learn to Charm, Inspire, and Influence Others (Amacom), "but I think everyone can work toward becoming more charismatic."
How so? Start with the basics: Smile more readily, improve your handshake and appearance, and err on the side of optimism. If low self-confidence plagues you, says DuBrin, develop expertise that helps counteract those negative feelings. "If you do something well, people tend to attribute charismatic-like qualities to you," explains DuBrin.
The rest of this article is locked.
Join Entrepreneur+ today for access.
Already have an account? Sign In