For Subscribers

Big in Japan

Forget Honda, Fujitsu and Sony--take your next big cue from Tokyo's teenage girls.

By Laura Tiffany

Opinions expressed by Entrepreneur contributors are their own.

They gather in Tokyo's Shibuya district-teenage girlswith unnaturally dark tans, hair streaked with gray, cell phonesdangling like charms from chains, schoolgirl uniforms shortened upto there. Or they're wearing Hawaiian prints and cork wedgies,hair bleached blonde. Or next week-well, that's too faraway to guess what the world's trendiest teens will bedonning.

But why should you care? Because not only do these harbingers ofhip affect trends in their native Tokyo, but their last-minutedecisions on the next "kawaii" thing (think obnoxiouslycute) often show up here. Take a look at many of the trends fromthe past 10 years, and you'll see "Made in Japan"stamped underneath-Tamagotchi, Pokémon, Hello Kitty,photo sticker machines, sushi and sake, Zen-inspireddécor.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change

Invest in Yourself: 10 Things Every Working Woman Should Do This Year

When striving for success, it is easy to forget about your mental and physical health. But without health, you cannot fully succeed. Follow these ten lifestyle strategies for success in your personal and professional life.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Business Ideas

How to Make Thousands of Dollars on the Side As a Virtual Assistant

Apply your skills and experience to create a lucrative virtual assistant side hustle or full-time business.


3 Expert-Backed Strategies for Blowing People Away With Your First Impression

Nothing is more important than a good first impression. The first five seconds are everything.