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News by the Numbers

Thanks to this entrepreneur, news search results never looked so relevant.

By Sara Wilson •

Opinions expressed by Entrepreneur contributors are their own.

Joseph Einhorn, 25, is on a mission. His goal: to revolutionizethe way people get news online by adding structure to thenotoriously unstructured news industry. His secret weapon?Mathematics.

In 2004, Einhorn launched New York City-based Inform Technologies, anonline news platform that uses algorithms to enhance metataggingfor stories. The technology platform instantly categorizes newsstories from thousands of print, audio and video sources and thenshreds the content, retaining only the important elements.Consequently, a single search term, like "terrorism,"will automatically bring up articles on related terms and topics,such as "al-Qaida" and "Osama bin Laden," evenif the original term is not mentioned in those articles. Theinformation is then compiled on a single, easy-to-useinterface.

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