TikTok is Losing it Over Designer Finds at Costco One account is going viral for showing shoppers just how lucky they can end up at the discount retailer.

By Emily Rella

Opinions expressed by Entrepreneur contributors are their own.

People flock to Costco for its cheap prices on surplus items, from household items to groceries to even electronics.

But one item that isn't synonymous with the discount club? Designer clothing.

Until now, that is. The latest TikTok craze has shoppers showing off Costco hauls from big-name brands like Tommy Hilfiger and Puma to couture designers like Valentino and Givenchy.

@costcocouture Costco Couture 10/31 #costcocouture #costco #nicolemiller #costcofashion #fallfashion #costcofinds #costcobuys #costcotiktok #fypシ ♬ SUGAR, SUGAR - The Archies

@costcocouture EDDIE BAUER 1/4 ZIP #costcocouture #costco #eddiebauer #costcofashion #costcofinds #costcotiktok #costcobuys #costcomusthaves #costcodeals #fyp ♬ Olivia Rodrigo Deja Vu Jakar Bootleg - Invicta Audio

In fact, the couture finds inspired one TikToker Jennifer Maldonado to start the now-viral account Costco Couture, which has garnered over 23,000 followers and millions of views on videos of Maldonado showing off her coveted designer finds at Costco stores in the Los Angeles area.

In Maldonado's most popular video, she shows off a Tommy Hilfiger Packable ski jacket, retailing at Costco for $29.99.

"It's crazy lightweight, insanely toasty," she tells viewers. "There is even a bag that you can pack it into."

@costcocouture Costco Couture 9/21/21 #costcocouture #costco #tommyhilfiger #costcofashion #fallfashion #costcofinds #costcobuys #costcotiktok #fypシ ♬ C'est la Vie - B*Witched

"With the economy the way it is … people don't want to spend a boatload of money on fast fashion," Maldonado told Fox Business. "We want to get something that's trendy, that's great quality, but that's not going to break the bank."

The hashtag #CostcoCouture generates over 5.2 million views, with #CostcoFashion generating 5.7 million and #CostcoFinds showing 1.7 billion views.

Other users have jumped on Maldonado's bandwagon, showing off high-quality clothing items they've scored at the retailer.

@danielleysgoodeats Costco got the drip lk #fyp #fashion #drip #costcobuys #costcofashion #foryou #mystyle ♬ Buss It - Erica Banks

@glowyhaills #costcofinds #costcofindsontario #costcotiktok #costcomusthaves #costcodeals #costcocanadafinds #costcofashionfinds #costcofashion #hunterboots #costcoottawa #ottawacanada ♬ find your love sped up - xxtristanxo

@kellyklaing RUN to Costco..

"There's nothing better than finding a good deal … buying it, wearing it, and then getting a compliment from it," Maldonado told NBC. "And who doesn't want a $1.50 hotdog after a long day of shopping?"

Costco is a members-only discount warehouse club with a variety of membership levels (Executive, Business, Gold Star) for a monthly fee that includes perks and discounts on everything from wine to travel to pharmacy to even automotive services.

There are currently 838 Costco locations worldwide with an estimated 116.6 million individual cardholders.

"Costco is able to offer lower prices and better values by eliminating virtually all the frills and costs historically associated with conventional wholesalers and retailers, including salespeople, fancy buildings, delivery, billing and accounts receivable," Costco CEO and Director Craig Jelinek said in a release. "We run a tight operation with extremely low overhead which enables us to pass dramatic savings to our members."

Costco was up over 19% in a one-year period as of Friday afternoon.

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Federal Judge Rules It's Legal to Train AI on Copyrighted Books, Marking Major Win for AI Companies

This precedent-setting case is the first time a federal judge has sided with tech companies in an AI copyright lawsuit.

Starting a Business

After This LGBTQ Couple Lost Their Jobs Within 30 Days of Each Other, They Started a Business — With Goats. It Led to More Than $150 Million.

Josh Kilmer-Purcell and Brent Ridge bought a farm in upstate New York as a weekend getaway — but a series of unexpected events led to a global brand.

Business News

Nvidia CEO Jensen Huang Will Make Nearly $1 Billion This Year Just from Selling Stock

Huang's $126 billion fortune almost entirely consists of Nvidia stock.

Growing a Business

Why The Most Effective Leaders Don't Yell the Loudest — They Conduct

Most founders try to play every instrument, but the ones who scale learn to lead like conductors — setting the tempo, building harmony and letting others shine.