Learning Express Toys & Gifts

Learning Express Toys & Gifts

Specialty toy stores
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2021 Franchise 500 Rank
#454 Ranked #452 last year
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Initial investment
$182K - $319K
Units as of 2020
91 24.2% over 3 years

Company Overview

While chairing the Board of Directors at her childrens' nursery school, Groton Community School, Sharon DiMinico pitched the idea of raising revenue for the school by opening a specialty toy store. The school opened the first Learning Express store in Acton, Massachusetts, in 1987. DiMinico opened a second store in Needham six months later. And in 1990, she began franchising.

About Learning Express Toys & Gifts

Founded
1987
Leadership
Sharon DiMinico, Founder & CEO

Franchising Overview

Franchising Since
1990 (31 years)
# of employees at HQ
28
Where seeking

This company is seeking new franchisees throughout the US.

# of Units
91 (as of 2020)

Franchisor Information

Corporate Address
29 Buena Vista St.
Devens, MA 01434

Information for Franchisees

Here’s what you need to know if you’re interested in opening a Learning Express Toys & Gifts franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$35,000
Initial Investment
$181,794 - $318,594
Net Worth Requirement
$300,000
Cash Requirement
$125,000
Royalty Fee
5%
Term of Agreement
10 years
Is franchise term renewable?
Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
Learning Express Toys & Gifts has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
228 hours
Classroom Training
28 hours
Additional Training
At toy fair, annual convention
Ongoing Support
Newsletter
Meetings & Conventions
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Marketing Planning & Support
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
No
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
No
# of employees required to run
8-12
Are exclusive territories available?
Yes

Franchise 500 Ranking History

Compare where Learning Express Toys & Gifts landed on this year’s Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Learning Express Toys & Gifts ranked on other franchise lists? Find out below.

Ranked #454

Franchise 500 Ranking

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021