Taco John's

Taco John's

Mexican food
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2022 Franchise 500 Rank
#168 Ranked #315 last year
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Initial investment
$603K - $2M
Units as of 2022
369 6% over 3 years

Here’s what you need to know if you’re interested in opening a Taco John's franchise.

Established in 1969 in Cheyenne, Wyoming, Taco John’s began as a single taco stand. Soon after, they began franchising. Today, Taco John’s has grown into a multi-million dollar business. It is one of the most prominent Mexican chain restaurants in the United States, famous for coining Taco Tuesday® and catering to the tastes of new generations.

Why You May Want to Start a Taco John's Franchise

If you're a franchisee looking for an opportunity to own a Mexican fast-food business, Taco John’s may be the right choice for you. It may also be a smart investment for franchisees who want to own more than one unit—Taco John’s prefers franchisees who have experience running multiple businesses or franchises. Franchisees who have a background in restaurants and a passion for food could fit right into the Taco John’s business model, too.

Taco John’s has proven itself to be a competitive company. For decades, this Mexican food business has grown, establishing nearly 400 locations across the country.

Even though Taco John’s likes a franchisee with experience, the company still offers development support. They provide marketing strategies to help franchisees drive sales. Franchisees will receive multiple weeks of hands-on training and grand opening assistance from Taco John’s. The assistance does not end when your franchise opens, either. Instead, Taco John’s offers continual support throughout the lifetime of your franchise.

What Might Make Taco John’s a Good Choice?

Mexican-inspired flavors are increasingly popular among young people. The term "Taco Tuesday" has also made its way into common vernacular with the majority of the taco-loving population. When a franchisee associates themselves with the brand that coined the phrase, they may end up in the spotlight of taco-hungry generations.

The menu items, including potato oles and breakfast burritos, are largely unique. The restaurant also offers seasonal items on its menu. Aligning its mission to serve bold flavors, Taco John’s makes its dishes using fresh and authentic ingredients.

How to Open a Taco John's Franchise

Before you become a Taco John's franchisee, you will want to research your area. Though people outside of the Millennial and Gen X age brackets enjoy Mexican-inspired flavors, these two generations are the company's primary demographics. You'll also want to consider your potential competition in the area. 

Taco John’s requires a drive-thru option in most of its restaurants. This is important to factor in if you aren't opening a mall, campus, or airport location. Taco John’s offers flexible floor plans for you to choose from, which can influence your location. Additionally, you should assess whether you can handle multiple sites.

Choosing Taco John’s means you have to be ready to jump into company training. The franchise offers on-the-job training and multiple weeks of support from franchise and restaurant experts. As you sign up as a franchisee, the company will assign a franchise official to you. They will help you set up your unit until it is operational. 

As soon as your business is up and running, a regional business consultant will be on hand to guide you. Once you open your doors, it's taco time!

Find Your Perfect Franchise

Company Overview

About Taco John's

Related Categories
Mexican Food
Brooks Speirs, VP for Franchise Development

Franchising Overview

Franchising Since
1969 (53 years)
# of employees at HQ
Where seeking

This company is seeking new franchisees throughout the US.

# of Units
369 (as of 2022)

Franchisor Information

Corporate Address
808 W. 20th St.
Cheyenne, WY 82001

Information for Franchisees

Here’s what you need to know if you’re interested in opening a Taco John's franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
Initial Investment
$603,000 - $1,964,000
Net Worth Requirement
$1,000,000 - $500,000,000
Cash Requirement
$500,000 - $500,000,000
Royalty Fee
Ad Royalty Fee
Term of Agreement
20 years
Is franchise term renewable?
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
Taco John's has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
148 hours
Classroom Training
22 hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed?
Can this franchise be run from home/mobile unit?
Can this franchise be run part time?
# of employees required to run
Are exclusive territories available?
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Franchise 500 Ranking History

Compare where Taco John's landed on this year’s Franchise 500 Ranking versus previous years.

Additional Rankings

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The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021