Why SERVPRO Remains a Leader in Restoration Services
The #1 restoration franchise climbs three spots on the 2026 Franchise 500.
SERVPRO shows up when things go wrong to help homeowners and businesses recover quickly after the unexpected hits. Whether it is a flooded home or storm aftermath, the work requires scale, speed, and trust.
This reliability is why SERVPRO continues to stand out. On Entrepreneur‘s 2026 Franchise 500, the brand ranks #12, up three spots from the year before. It also held onto the top spot in the restoration category for another year. Growth at this scale shows how SERVPRO keeps finding room to expand even when the broader industry sees a downturn.
The numbers highlight this story. The system added a net 61 units over the past year and 295 over the past three to place SERVPRO in the top 4% for size and growth. Franchisees benefit from this momentum as the brand ranked in the top 15% for franchisee support, top 3% for brand strength, and top 1% for financial strength and stability. These results point to a system built to perform across weather and insurance cycles.
Operational support that scales with demand
Much of this success comes from the brand’s focus on its digital and operational foundation. New SEO and digital marketing programs improve local visibility so franchisees can generate more high-intent leads organically. The brand now uses AI and predictive storm modeling to help teams mobilize faster during major events. Commercial services are also expanding through targeted training and deeper client partnerships. Construction services have become a core engine because they allow franchisees to handle the full restoration process as a full-service solution.
Scale is where SERVPRO truly separates itself. Franchisees collaborate across territories to share resources during demand surges and take on jobs of any size. This cooperative model makes SERVPRO a preferred partner for insurers who prefer providers managing the entire restoration process.
Longevity matters in this industry. SERVPRO has ranked in the Franchise 500 for 41 consecutive years with 36 straight years in the top 50. By 2025, it operated more than 2,300 U.S. franchises. This staying power comes from building a system that holds up when it is tested most.
In 2026, SERVPRO’s ranking reflects durability and a franchise model built to deliver better outcomes for customers through real-time analytics and coordinated support.
Click here to learn more about SERVPRO and their exciting franchise opportunities.