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Star Quality Starring in your own commercials could be the road to fame . . . and fortune.

By Leann Anderson

Opinions expressed by Entrepreneur contributors are their own.

Have you ever seen someone on a TV commercial and said to yourself, "Hey, I could do that"? Well, if what you saw was a person doing a commercial for their own business, then maybe you should do that.

Marketing pros tell us that when business owners can effectively tell their own story, the consumer develops a personal connection that frequently results in more sales. People like to do business with people they know--even if only through television or radio.

Just ask Sunny Kobe Cook, owner of Sleep Country USA, a 20-store chain of mattress retailers. The Kent, Washington, entrepreneur has been doing her own radio and TV commercials since 1991.