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Business Travelers: Is Loyalty Dead?

This story appears in the May 2015 issue of Entrepreneur. Subscribe »

Upgrades and other perks have been the promise of airline and hotel loyalty programs since the early 1980s. More than 30 years on, loyalty has been devalued.

REUTERS | Toby Melville

Exhibit A: This spring overhauled its MileagePlus program to award miles based not on distance flown but on price paid per ticket (following a similar move by ). Now a flight that once earned you 1,000 points may earn just 300.

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