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Recruitment and Retention Strategies Vary By Generation — But They Have This One Thing in Common Today's workforce is one of the most generationally diverse, so human resources leaders need to understand how to recruit and retain employees based on the unique needs of each talent pool — and the commonality they all share.

By Alison Stevens Edited by Kara McIntyre

Key Takeaways

  • While the specifics may vary from baby boomers to Gen Z, the strategies and tactics explored above come down to one thing: support.
  • Whether it's boomers' desire for competitive pay, Gen Xers' interest in benefits, millennials' preference for values-based work or Gen Zers' excitement to learn, the key is that meeting those needs shows a company's commitment to listening to and supporting its staff.

Opinions expressed by Entrepreneur contributors are their own.

With boomers staying in the workforce longer and Gen Zers increasingly foregoing traditional career paths and heading straight to work, today's offices, job sites and conference rooms are more generationally diverse than ever before. The range of experiences and points of view offered by today's labor pool is helping companies be more productive and successful than in years past, with collaboration between workers of varying ages leading to increased innovation and resilience.

However, while nearly all of today's workers show a preference for companies with clear values, their preferences and priorities on benefits, compensation and other offerings vary.

Related: 5 Ways to Achieve Better Recruitment

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