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Hershey's Head of Media Talks Leveraging Data to Create Content Here's why data is actually an unlikely benefit for the creative development of the advertising industry.

By Alex Ragir

Opinions expressed by Entrepreneur contributors are their own.

To kick off Season 3 of The Rough Cut, Storyhunter Co-Founder Alex Ragir traveled down to ANA's Masters of Marketing Week conference in Orlando, FL to meet with Charlie Chappell, the head of Integrated Media and communication planning for The Hershey Company. Ragir and Chappell discussed the state of the advertising industry, the convergence of media and creative and more.

You can catch up on Seasons 1 and 2 of The Rough Cut at Storyhunter's Video Strategist Blog.

Related: Refinery29's Video Guru on the Future of Content, TV and Events

Alex Ragir

Co-founder of Storyhunter, Award-Winning Journalist and Filmmaker

Alex Ragir is the co-founder of Storyhunter, the world’s leading video creator marketplace and freelancer management system. As an entrepreneur helping the most recognized names in video production transform their strategies for the digital era, Alex built the Storyhunter freelancer network from zero to over 25,000 filmmakers, journalists and production companies in 192+ countries (join as a freelancer here). He also hosts The Rough Cut with Alex Ragir, which gives viewers an inside look into most innovative minds in media and marketing. 

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