You can be on Entrepreneur’s cover!

How This Agency Is Using Creativity to Inspire Greatness in Others In this episode of 'Anatomy of an Ad,' FCB Chicago Chief Creative Officer Andres Ordonez discusses the award-winning 'Boards of Change' campaign.

By Entrepreneur Staff

entrepreneur daily

Make people feel like they count.

That was the task given to FCB Chicago by the city of Chicago for the census and for voter registration. With an estimated one in five eligible voters going unregistered in America, it was no easy task.

In the aftermath of the death of Floyd George, protests and marches led businesses to put up plywood sheets to protect their storefronts. Many of the protestors calling for social justice and change were the same people FCB was trying to reach, and so an idea was born: use those same plywood boards to construct voting registration booths. "The idea was that when you saw them out in the world, they would stop you and remind you of what you just went through," explains Ordonez, "And in order for you to make sure that doesn't happen again, you have to do something." The booths were placed around the city with a clear message: If you register, we can win this fight," he adds. "We can make this into something positive."

The incredible campaign resulted in multiple awards at the prestigious Cannes Lions International Festival of Creativity, and importantly, a significant boost in voter registration and voter turnout numbers. But for Ordonez, it means much more than that. "Whenever we put something out into the world, it needs to do something," he says of FCB Chicago's philosophy. "The fact that we can use our creativity — our superpower — to bring about change and to actually help people is the biggest award you can receive."

Entrepreneur Staff

Entrepreneur Staff


Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Anatomy Of An Ad

How This Ad Agency Got the Attention of An Entire Nation

How This Agency Is Using Creativity to Inspire Greatness in Others

How to Deliver a Serious Message Through Humor

How Do You Get People Excited About a Product That Doesn't Exist?

Business News

This Fan-Favorite Masters 2024 Item Is Still $1.50 as Tournament Menu Appears Unscathed by Inflation

The pimento cheese sandwich is a tradition almost as big as the tournament itself.

Business News

I Designed My Dream Home For Free With an AI Architect — Here's How It Works

The AI architect, Vitruvius, created three designs in minutes, complete with floor plans and pictures of the inside and outside of the house.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

Making a Change

Learn to Play Guitar Even if You Have No Previous Training for Just $20

Start with the beginner's crash course and learn how to play guitar in no time.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Here's One Thing Americans Would Take a Pay Cut For — Besides Remote Work

An Empower survey found a high percentage of respondents would take a pay cut for better retirement benefits and remote work options.