You can be on Entrepreneur’s cover!

How to Get 1,000 Visitors to Your Next Blog Post Using an Influencer Group Post Once you understand the formula for blogging success, it's just a matter of putting in the work. The tactic above typically produces excellent results.

By Ian Cleary

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

Creating valuable content on your website through a blog post that demonstrates your expertise will help you to build your brand, drive traffic and create leads. But entrepreneurs often struggle to get enough visitors to validate the time they spend creating and promoting their content. However, if you write the right type of content and promote it the right way, you are guaranteed to get a lot more traffic.

In this article, we outline what you need to do to create your Influencer Group post. Follow the steps below to get the traffic.

Related: 4 Quick-and-Easy Ways to Connect With Influencers on Social Media

1. Find a list of influencers in your industry.

You want to identify the people in your industry who have access to the audience you want to get access to. They should be influential online, have a large following, a high-authority website and a highly engaged community.

Create a list of these people and capture their email addresses, if possible.

2. Get started on content.

Think of something your current and potential audience would love to know the answer to. Reach out to ask the influencers to answer that question for your blog post. The best form of outreach is email.

However, you need to be very conscious that influential people get a lot of emails. You need to send a personalized and thoughtful email asking the influencer to provide you with an answer to the question for your post. Make sure you mention that you recognize them as a key influencer, you appreciate that they don't have much time and point out the added value by having them in the post.

Your aim is to get at least 30 key influencers in your post.

Related: 5 Free Influencer Outreach Templates for Your Content Campaigns

3. Create the content.

Create the post, and include each of the tips from the influencers in your post. Make sure to profile them with a nice picture and a link back to their website. Create a picture that includes all the influencers in one image, similar to the following. You'll see why in a minute!

Podcast tools post

4. Reach out to the influencers.

Send an email to the influencers telling them about the post. Don't ask them to share it, because they know you want them to do this. Thank them for their contribution and, if the post is already proving to be popular with your audience, make sure you mention this.

5. Start your social-media promotion.

Create tweets spread out over a month, with a tweet a day that highlights one tip from one influencer. Create a Facebook and Google+ post and include the group image in the post. People will start tagging people they know in the post. Share across other channels. Boost the post with some paid promotion.

You have created a great piece of content, so it's time for aggressive promotion.

Blogging is very tactical. You create content for a specific reason, in a specific format and promote it in a specific way. Once you understand the formula for blogging success, it's just a matter of putting in the work. The tactic above typically produces excellent results.

Try it, and let us know the results you get.

Related: Ask Not What an Influencer Can Do for You

Ian Cleary

Marketing Technologist, Founder of Razorsocial

Ian Cleary is founder of RazorSocial who provide online training on content marketing and social media to marketers and business owners.  Ian is considered one of the world's lead social media specialists and speaks regularly at international conferences around the world.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Leadership

What We Have to Gain By Talking About Grief and Loss At Work

I lost my husband to cancer during Covid — here's how it changed how I lead at work.

Money & Finance

5 Simple Wealth-Building Tips For This Generation's Forward-Thinkers

Explore practical finance tips for young professionals striving to overcome economic challenges.

Fundraising

Avoid These 9 Pitch Deck Mistakes When Asking Others For Money

Crafting an efficient pitch deck requires serious effort, but at least it's not wandering in the dark since certain rules are shaped by decades of relationships between startups and investors.

Business News

Mark Zuckerberg Says This CEO Is the 'Taylor Swift' of Tech

Meta's CEO posed with Nvidia CEO Jensen Huang on Instagram Wednesday.

Growing a Business

To Achieve Sustainable Success, You Need to Stop Focusing on Disruption. Here's Why — and What You Must Focus on Instead.

Instead of zeroing in solely on disruptive innovation, embrace a pragmatic approach to innovation, recognizing and leveraging the potential within ongoing industry shifts.

Real Estate

3 Emerging Trends Shaping the Future of Real Estate

These three innovations are reshaping the real estate industry — discover tips for effectively covering these trends.