Influencer Marketing Is About Relationships, Not Buying Media

Buying media isn't a purely transactional activity.

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By Business Rockstars

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In this video, Entrepreneur Network partner Business Rockstars talks with Nick Ingate, the CMO of advertising company The Projects.

Ingate notes that when involved in media buying, you should keep in mind that it is not a purely transactional activity. It's also about developing a relationship.

Ingate emphasizes the importance of working with brands that are forwarding society and doing something that will improve the world. Some campaigns, he mentions, which are particularly prominent in The Projects's portfolio, are the brands of Equinox and Absolut Elyx.

Click the video to hear more from Ingate and about The Project's work.

Related: Success Stems From Self-Belief, so Own Your Power as a Woman Entrepreneur

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Business Rockstars

Business Rockstars is the first integrated, multi-platform media company featuring entrepreneurs, startups and CEOs. With award-winning content creators and influencers, we are connecting and growing a community of entrepreneurs via radio, TV, podcast and social media. Business Rockstars shows are produced from our Burbank studios, with remote video broadcast facilities in San Francisco through our strategic partner, NASDAQ Private Market. Business Rockstars airs nationally in 150 radio markets, podcasting on Play.it, digitally on iTunes, Tune In, Stitcher and iHeart Radio. Business Rockstars video is featured in 40 million households with HDTV and cable through BizTV. 

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