Think Emotion-Driven Decisions Are Bad? Behavioral Economists Disagree. When it comes to strategy, "emotion" is a dirty word. But experts say the data shows you should embrace your feelings when making tough calls.

By Hamza Mudassir • May 12, 2022

Opinions expressed by Entrepreneur contributors are their own.

Image Credit: Viktor Koen

You rarely hear the words "emotion" and "strategy" in the same breath.

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