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Think Emotion-Driven Decisions Are Bad? Behavioral Economists Disagree. When it comes to strategy, "emotion" is a dirty word. But experts say the data shows you should embrace your feelings when making tough calls.

By Hamza Mudassir

This story appears in the June 2022 issue of Entrepreneur. Subscribe »

Image Credit: Viktor Koen

You rarely hear the words "emotion" and "strategy" in the same breath.

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