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This Founder of a Marketing Agency Shares His 3 Pillars for Building Successful Teams Plus, here's the importance of establishing and maintaining a culture in your company.

By Alex Ragir

Opinions expressed by Entrepreneur contributors are their own.

This week on The Rough Cut, Storyhunter co-founder Alex Ragir sits down with Christoph Becker, founding CEO and Chief Creative Officer of gyro, during the Cannes Lions Festival of Creativity in France.

Becker was a judge at Cannes Lions and is a frequent speaker at leading advertising events like Advertising Week New York & LATAM. Under his leadership, gyro created the Business Feeling Index, which takes a deep dive into the emotions that drive business-to-business (B2B) decision makers.

Ragir and Becker discussed findings from the Business Feeling Index, his three pillars of success for all companies and more.

Related: This Marketing Guru Says You Should Focus on a 'Coalition of the Willing'
Alex Ragir

Co-founder of Storyhunter, Award-Winning Journalist and Filmmaker

Alex Ragir is the co-founder of Storyhunter, the world’s leading video creator marketplace and freelancer management system. As an entrepreneur helping the most recognized names in video production transform their strategies for the digital era, Alex built the Storyhunter freelancer network from zero to over 25,000 filmmakers, journalists and production companies in 192+ countries (join as a freelancer here). He also hosts The Rough Cut with Alex Ragir, which gives viewers an inside look into most innovative minds in media and marketing. 

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