Get All Access for $5/mo

The Three Things a Startup Needs The chairman of Google's parent company Alphabet Inc. shares insights on what he looks for when investing in companies.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

John Hennessy is the chairman of Alphabet Inc., Google's parent company. In this episode of #ThePlaybook, Hennessy talks with host David Meltzer about the "formula" companies need to be great, what he looks for when evaluating a startup and why you shouldn't focus on your legacy too early in your career.

Hennessy talks about his childhood, including his parents and his five siblings' influence on him. He speaks to the importance of doing great things for customers and employees for businesses.

Hennessy discusses what he looks for in startups when evaluating whether and how much to invest in them, namely their technology, the risk associated with the business and team risk — whether the company's management can handle change and growth.

Hennessy talks about legacy and why focusing on it too early in your career could make you risk-averse. He also paraphrases his favorite Socrates quote, which relates to legacy.

Relate: The Story Behind the E! Network

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

She Had Less Than $800 When She Started a Side Hustle — Then This Personal Advice From Tony Robbins Helped Her Make $45 Million

Cathryn Lavery built planner and conversation card deck company BestSelf Co. without any formal business education.

Business News

How Nvidia CEO Jensen Huang Transformed a Graphics Card Company Into an AI Giant: 'One of the Most Remarkable Business Pivots in History'

Here's how Nvidia pivoted its business to explore an emerging technology a decade in advance.

Business News

Want to Start a Business? Skip the MBA, Says Bestselling Author

Entrepreneur Josh Kaufman says that the average person with an idea can go from working a job to earning $10,000 a month running their own business — no MBA required.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.