Five Social Media Tools for More Buzz for Your Buck Tapping into social media management tools can help business owners get a handle on their Facebook, Twitter and other online marketing efforts.
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Whether you've been leveraging social media from the beginning or are just now boarding the Twitter train into the forbidden forest of Facebook, it's time to get a handle on your social media efforts. With all the chatter, real-time updates and "Fail Whales" looming, managing a social media presence effectively can be a headache and a half.
There are a few ways to tackle social media: in-house, through an outsourced agency or with short-term or ongoing consultants. If you've decided a full-fledged social media company doesn't fit your budget, there are some great and economical DIY solutions available to small businesses.
"We use a variety of tools to manage our social media engagement, including Actionly, TweetDeck, Google Alerts and Hyper Alerts," says Stephanie Bullis of Grasshopper, a virtual phone system designed for small businesses. "The analytics that these tools provide allow us to better understand the social platforms that our customers are using most."