Forget .com. Say Hello to: .bike, .app, .site -- and Many More. New internet domain suffixes are here. But you'd better hurry and grab one.

By Stuart Fuller

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock.com

If you're just starting to build an online presence for a new business or project, 2015 holds a great opportunity for small businesses like yours to rub virtual shoulders with the big guys -- and grab a slice of the new internet real estate currently being carved out. Welcome to the new domain suffixes known as gTLDs, short for "generic top-level domain."

Related: Do's and Don'ts of Securing a Domain Name

A whole host of gTLDs are already out there, or being released on a weekly basis. Recently available suffixes have ranged from generic words like .bike and .plumbing to geographic names like .nyc and .london.

You may be asking, Is this really an opportunity? I thought that no domain suffix really mattered except .com, and sometimes .org. But while that was definitely the case a decade or so ago, big changes in the domain name industry have been happening in the last year or so.

Think of it as the evolution or even the second dawn of the internet: We've gone from having 100 to 150 different domain suffixes, including those we all know so well -- .net, .edu, .it, .uk, etc. -- to having many times that number: as many as 1,500 gTLDs.

More importantly, though we don't know what the real secret sauce is at Google, we do know that the search engine is now paying more attention to searches that include key words. So, if there's a key word as part of your new domain name, Google is treating that as part of the search.

Let's take the example of Barack Obama's favorite plumber, Joe. Not long ago, the best Joe's Plumbing could hope for would have been joesplumbing.com. Now, Joe can buy joes.plumbing. Moreover, Google will treat the whole term as the search term, potentially giving the searcher better results.

Related: How to Choose and Purchase a Domain Name

Got some creative wheels spinning? This is a significant change -- a chance for small businesses to tie up the key words associated with certain domain names. The other good news is that you're talking about a very small investment. You can purchase many of these domain names for $29 to $39 or so apiece -- and you'll be amazed at what's still available.

We've worked with some businesses that have looked up very generic terms, like office.lighting and street.lighting. Those domain names were (and perhaps still are) available, and more are being bought up every day. Additionally, every single week brings a new release of more of these new suffixes.

For example, .app is due out in the next couple of months; so is .site. Do you sell team t-shirts, or is your company otherwise involved in sports? You might be interested in other incipient newcomers such as .football and .tennis, both due out in the first half of 2015.

The message here: If you missed out on securing your business or project name back in the .com days, here is a new, real-time 2015 opportunity for small businesses to shore up or launch their online presence. Hundreds of new domain names are out there now, and they're available on a first-come, first-served basis.

You can register names at domain name registrars such as GoDaddy.com, Easily.com, Speednames.com and NetworkSolutions.com. So, grab yours before they're all picked over -- while you can still get exactly the name(s) you want.

Related: Google Wants You to Share Your Knowledge With a .How Domain

Stuart Fuller

Director, Comercial Operations, NetNames

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Woman Goes Viral After Recording Her Disastrous Call With HR After Being Let Go: 'They Tried to Gaslight You'

Brittany Pietsch posted a nine-minute-long clip of her firing from Cloudflare on TikTok, and it went viral. The company's CEO responded on X — and also went viral.

Business Solutions

Upgrade Your AI Skillset with This $30 E-Degree

This deal features a collection of courses on ChatGPT, Gemini AI, and other leading machine-learning areas for growing professionals.

Starting a Business

They Grew Up in a Financially-Challenged Single-Parent Home and Now These Twins Run a Multimillion-Dollar Real Estate Business. Here's How They Turned Hardship Into Inspiration.

How Jeremy and Joshua Mathis overcame adversity and turned their challenging upbringing into a foundation for real estate success.

Thought Leaders

How This Family-Run Company Has Thrived for Five Generations

Marty Ozinga, the CEO of Ozinga, explains the legacy and future of the powerhouse construction materials company.

Leadership

How To Embed Your Client Needs into Your Business DNA

Integrating client feedback into the very fabric of your business operations will keep your clients returning for more.