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4 Success Tips From Small Businesses That Are Doing It Right Somethings work regardless what your business is.

By Katherine Shappley

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Sometimes the most valuable advice comes from your fellow entrepreneurs, not the CEO of a Fortune 500 company. At Facebook, we know that behind every business is a person, and behind every person is a story – with insights and advice to share. That's why we created the Small Business Council which consists of entrepreneurs who share a common belief in the importance of serving their customers, their communities, and each other.

Each year we meet with our U.S. Small Business Council members to hear from small businesses across a variety of industries, sizes and geographies. Earlier this year I had the pleasure of meeting our newest 2017 Small Business Council members to learn from them and help them support their communities and fellow businesses.

Here are a few of my favorite tips directly from the Small Business Council members past and present:

Learn from and connect with other businesses.

"Visit your competition and introduce yourself. Nurture and develop a good relationship with them. Refer customers to them, as well. It's give-and-take and there really is enough to go around. Don't be afraid to ask them for help or advice." – Kay Martinovic, Kay's Designer Consignment, Ormond Beach, FL

Related: To Succeed With Your Small Business Avoid These 5 Mistakes

Go mobile.

"We would often say to ourselves "If you build it, they will come!' We built a beautiful place with a delicious menu offering, but they did not come. We had a website and social media accounts, but no real budget or strategy to promote our business. We turned to Facebook, started promoting posts and saw results immediately. We have not stopped promoting posts and creating marketing campaigns on Facebook since then. If you have not already done so, create a Facebook Page and learn how to use their marketing tools with their online training program called Blueprint; you will set yourself in a path to grow your business, really fast." – Manuel Bucio, Razpachos, Chicago, IL

Related: The 7 Financial Habits of the Most Successful Small Business Owners

Prioritize quality over quantity.

"It's important to plan out your Facebook posts and activity. It's not a good practice to take a bunch of pictures one day and post them all. One thought out, strategic, well branded post a day or a few times a week is so much better than posting 10 pictures in one day without a strategy." – Julie Walton Garland, Walton's Antique Jewelry, Franklin, TN

Related: The 15 Most Profitable Small-Business Industries

Follow your dreams.

"Identify what your true motivation is for starting your business or for pursuing your particular path in life. Then study it, dream it, live it, and most importantly, never lose sight of it. And always, always, always pursue with passion, desire, and the most definiteness of purpose." – Jonah Sandler, Scene75 Entertainment, Dayton, OH

I believe that whether you're just starting your business, or have been at it for years, advice from fellow business owners can be invaluable. You never know when words of wisdom will strike a chord and inspire you to grow and change for the better. I encourage you to check out the Small Business Council website to learn about these and other successful small businesses.

Katherine Shappley

Director, SMB North America at Facebook

Katherine Shappley heads Facebook's North America Small Business team. A six-year veteran of Facebook, Katherine oversees sales, account management, and service for millions of small businesses who use Facebook to connect and grow.

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